This new video will showcase the chartbuster song of 1998 in a modern avatar & will feature Ace actor Hitu Kanodia & actress Aarti Bhavsar and will release on Saturday ,23rd January 2021 on Ultra Gujarati.
This new superhit Gujarati song of 2021 " is produced & directed by Mr. Hareshbhai Patel & sung by the popular singers Manali Chaturvedi And Bhaven Dhanak. Its music is composed by well known music director duo : Kashi Kashyap & Richard Mithra . It reinvents the magic of the original superhit song “Mare Te Gamde Ek Var Avjo” featuring Actors Hiten Kumar And Roma Manik from the 1998 Super Hit film “Desh Re Joya Dada Pardesh Joya” The film was directed by the veteran Govind Patel & had Hiten Kumar,Roma Manik & Arvind Trivedi in lead roles. The music of the original song was composed by Arvind Barot .The film was the biggest grosser of that decade and is still one of the highest grossing Gujarati Film of all time.
This video also features lead singer Manali who also is a famous Gujarati regional rapper & folksinger singing a small regional rap section along with the actors, hence making the song contemporary and resonate it better with today's youth and audience. Govind Patel is also known as the ‘Manmohan Desai’ of Gujarati cinema. Incidentally, Govind Patel’s son Hareshbhai Patel is the producer of this 2021 music video.
Hitu Kanodia is a very popular Gujarati actor & politician and had started his film career as a child artist & acted in over 100 Gujarati films till date. Aarti Bhavsar is also a well known actress & model and has acted in many Gujarati Films & music album videos.
This new music video in which Hitu Kanodia plays an army officer returning home on a vacation, though retains the original essence & charisma of the old song, a new contemporary look and feel is added to it in terms of exotic locales, dance steps, background dancers & music composition. The actors not only match the original song step-by-step but have also added their own distinctive touches to make it reverberate with the youth and the pulse of today. The music programming is by Akshath & Aryaman and its mixing & mastering is by Akash Dew
This new video will be available on Ultra Gujarati YouTube Channel which has over 1.1 million subscribers. Ultra’s social media platforms have been attracting over 50 million (5 crore) subscribers and followers across their popular platforms like YouTube, Facebook and Instagram amongst others.
Mr. Sushilkumar Kumar Agrawal CEO,Ultra Media & Entertainment Group adds “We are extremely happy to partner with the past works of thespians like Hiten Kumar & Govind Patelji and recreate their timeless magic for the current generation. Govindji has immortalised several super hit Gujarati songs and Ultra will be recreating some of these unique hits amongst others soon. Our last music video “Sajan Tara Sambharna ” which was released recently was an immense success and have garnered more than 8 Lakh views till date. Ultra is majorly reforaying into music again and we will be presenting some new concept music videos across different genres in Gujarati,Marathi,Hindi,Punjabi & Bengali languages in the immediate future.
Entertainer par excellence Hitu Kanodia adds, “The magic of the original song is unmatched and incomparable as it has been eternalised by the then great actors in their own inimitable style. I am confident that this song also will be a chartbuster hit of today, just as the original song was a rage in its days in the yesteryears. After all, Gujarati songs of the golden era are timeless gems of our culture and need to be passed on to Gen-Next.”
Ultra Media & Entertainment Private Ltd (Est. 1982) is a professionally managed Indian Entertainment Conglomerate providing end to end solutions for the Films & Television Industry Globally. The Company in the past has produced 16 feature films, various TV programs and on-going content for social & digital media platforms, IPTV, VOD, Internet, Mobile and more. Ccurrently it is engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, digital media and post production services. Today the company pioneers in acquisition & distribution of various forms of Content in terms of Bharatiya & International films, Television Programs, Animation & other forms of content across various languages and genres from several production houses worldwide.
They specialize in distributing this in various existing Physical, Non Physical, Digital and emerging formats globally. Ultra currently has an exhaustive library consisting of more than 1500 titles comprising of blockbuster Bharatiya & International Films, Television serials and other contents