Dubai-based popular singer Ajay Keshwani who is best known for his romantic, party and Sufi tracks recently featured in the song “Zaroorat”, a campaign of hope which tries to instil hope in the society. 'Zaroorat', is a musical initiative to educate people about helping each other and arise from this very dark time together.
The song also features Shatrughan Sinha & Sonakshi Sinha on the narrative lead. It's the first time the father & daughter duo are together on the work front.
“It’s such an immense pleasure to get featured in this social campaign that highlights the ongoing issues in the society and brings hope uplifting the spirits of the Bharatiya citizens. I’m also very thankful for Viral Motani (producer) as he gave me this opportunity to get featured and sing in this beautiful project and I'm really thankful to him”, says Ajay Keswani.
On workfront, Keswani has done prominent work in the industry. He was debuted with the song “Humsaya which was launched by T Series and composed by Sanjeev Ajay. After that, he signed 11 films as a music composer with his duo partner Sanjeev Ajay who is also a composer and a lyricist. Hailing from a marketing background Ajay has marked his own persona in the Bollywood industry and also awarded as a “Star of the year for consecutive 2 years.
The song Zaroorat also features rapper 'Muhfaad' to make the message reach out to youth in the most sustainable way. Personalities like H.E Dr. Kiran Bedi, Padma Vibhushan Dr. Sonal Mansingh (Member of Parliament), Laxmi Agarwal, Laxmi Narayan Tripathi, Ani Choying Drolma has also joined hands in this social campaign initiative. The song also has eminent artists like Simran Choudhary, Violina, Shruti Sharma.
The song is Curated and Directed by Varun Prabhudayal Gupta, presented by Republik Of Musik in association with Beyond Music & White Billionaire Records and produced by Ampliify Times, Subhash Bihani, Viral Motani, Pakkhi Hegde and Manoj Lakhiani. The official Radio Partner for Zaroorat is Red Fm.