Alive India, one of Bharat’s leading music production houses has joined hands with Unlu, an app-based celebrity-to-fan connect platform to produce a new format of fan engagement by creating a personalised musical composition on request for all occasions.This experience called - Gift a Music, is an excellent treat for music lovers across India as a way to express their feeling to someone with a personal touch. Furthermore, this music will be composed or performed by young talents and physically challenged artists who are looking for an opportunity to pursue their goal of making music a full-time profession.

UNLU is a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app gives fans across the country a unique personalized experience by engaging with over 10,000 celebrities and influencers across fields like sports, cinema, music, comedy, lifestyle, astrology and social media. UNLU caters to segments across geographies with a wide network of celebrity A-listers such as Kalki Koechlin, Harbhajan Singh and Saina Nehwal as also those with regional fame such as Punjabi actress Kainaat Arora, amongst others. UNLU is a 100% Bharatiya app that helps fans get a Video shout-out or a personalized video message from their favourite celebrity, exclusively addressed to them. It could be a simple message for anything such as a Birthday or Anniversary or a gift to someone for their special occasion. With a selection of over 100 celebrities, UNLU gives fans a chance to get that exclusive message that they will cherish for a lifetime.

Speaking on the exclusive partnership with Unlu, Supratiek Shyamal Ghosh, Founder of Alive India & Alive 1 Studio said, “The idea behind the collaboration was to make a headway towards supporting India’s most deserving and deprived young talent and also reviving India’s rich heritage of folk music. In the hardest of times, it is music that keeps people’s spirit high. We cannot wait to dial-up our efforts to do more for this community while engaging with fans of UNLU’’

Commenting on this collaboration Vipul Agrawal, Founder, UNLU “I am really excited about this exclusive partnership with Alive India. We are always looking for ways to increase the fan experience and felt that having the option of gifting personalized music was a great way to move forward. We also felt that this initiative should be beneficial for artists and therefore were thrilled to join hands with Alive India who constantly help new talents and give them a suitable platform to showcase their abilities to the world’.

The aim of this partnership is to create a unique personalized experience for the users across the country by engaging with over 10,000 celebrities & influencers across multiple fields and Alive India Artists. Additionally, it will offer a platform for Alive India artists for sustainable earning opportunities through creation of fresh compositions and revival of forgotten folk music while crafting a whole new experience for UNLU users.