Last week, the Phillauri trailer broke the internet with an unprecedented, more than 10 million views in less than a day on digital platforms (Facebook and YouTube), the highest for any romantic (genre) Hindi film!!
The audience, Bollywood celebs, film trade pundits and industry experts applauded it as both entertaining and engaging and said Phillauri's unique storyline had got them completely hooked on.
The most popular parts of the trailer are Anushka’s role as that of a friendly ghost who inadvertently gets entangled in a typically crazy Punjabi wedding and Diljit Dosanjh with whom the spirit has a deep, beautiful love story from the past. While Anushka was praised for yet again displaying her range as a performing star, one who always picks uncommon roles, making experimental choices that work with audiences, Diljit was lauded for his outstanding screen presence and the back story of Diljit and Anushka brought the intrigue quotient of the film.
The first time on-screen pairing of Anushka Sharma and Diljit Dosanjh has become an instant hit. Bringing together Bollywood’s biggest female star and the Punjabi cinema sensation, their chemistry adds spark to this quirky family entertainer. With Phillauri, the very versatile Diljit Dosanjh acts in his first mainstream lead role in Hindi film, having made a huge mark in a starry ensemble last year.
Elaborating on this project, Co-producers, Fox Star Studios & Clean Slate Films stated, “ We are thrilled with the response to the Phillauri trailer. It has worked with audiences because it’s refreshing and entertaining. That we have Anushka and Diljit in the lead gives us a chance to tap their huge fan base and widen the film’s reach. Working with talent that delivers innovative content is a matter of pride for us. Together, their chemistry and spark extend the film’s reach and will appeal to audiences universally.”
The makers have now released another poster of the film (attached). Phillauri, directed by debutant Anshai Lal and written by Anvita Dutt, has been produced by Fox Star Studios and Clean Slate Films (Anushka's production banner with brother Karnesh Sharma), is set to release on March 24.