BOMBAY DYEING STRENGTHENS CRACKDOWN ON COUNTERFEITS TO SAFEGUARD CUSTOMERS AND BRAND HERITAGE

Bombay Dyeing, one of Bharat’s oldest and most respected home textile brands, is strengthening its fight against counterfeit products with raids across key cities Kolkata, Hyderabad, Kerala, and most recently at one of the prominent malls in Mumbai. With a legacy of more than 145 years the brand has always stood for trust, innovation, and uncompromising quality and it is determined to keep it that way.

As part of this crackdown, Bombay Dyeing has also uncovered the misuse of its identity. Counterfeiters are circulating products with a purple logo, whereas the original Bombay Dyeing logo is blue. The brand is urging customers to carefully check the logo when purchasing to ensure they are buying only genuine products.

These efforts are part of the company’s broader commitment to safeguard its loyal customers and ensure that when someone buys “Bombay Dyeing,” they are getting the authentic craftsmanship the brand is known for. Counterfeit products don’t just mislead customers financially by passing off poor-quality goods as originals but also damage the trust, Bombay Dyeing has built over generations. By cracking down on such unethical practices, the company intends to reinforce its commitment that genuine quality cannot be replicated.

Battling the game of Counterfeit products, the Kiroda Jena - CFO of Bombay Dyeing shares “Our dedicated team is working tirelessly to find solutions and fight against counterfeit products. This is about more than just protecting our brand - it’s about protecting the faith that millions of families have placed in us. Every household that chooses Bombay Dyeing deserves to experience the true quality and authenticity that define our brand.”

Looking ahead, the brand is committed to not only pursuing counterfeiters but also working closely with local authorities, retail partners, and industry stakeholders to create a cleaner, fairer marketplace. With these steps, Bombay Dyeing continues to reaffirm the promise it made over a century ago to deliver products that combine trust, timeless design, and unmatched quality.

About Bombay Dyeing

With a legacy of excellence since 1879, Bombay Dyeing is one of Bharat’s most trusted and celebrated names in home fashion. A flagship brand of the prestigious Wadia Group, Bombay Dyeing stands for quality, innovation, and timeless elegance in the textile and lifestyle segment.

The brand offers a comprehensive range of home essentials including bedsheets, towels, comforters, blankets, pillows, suiting, shirting, sarees,School uniforms -Every product is crafted with superior fabrics, and contemporary designs—making Bombay Dyeing a preferred choice for millions of households across Bharat.

presence in modern trade stores, Bombay Dyeing continues to expand through franchise partnerships and distribution alliances. The brand offers franchisees a proven business model, trusted supply chain, marketing support, and access to a high-value customer base. With a legacy rooted in craftsmanship and a forward-looking approach, the brand continues to redefine comfort and elegance for modern Bharatiya homes.