The launch saw the presence of Arun Bakshi, Joy Sengupta, Anirudh Rana, Daljit Kaur, Poonam Nehra, Disha Roy Chowdhury, Sunil Pal, Dilip Sen, Nandita Puri & many more.
A brand new lyrical music video, 'Bondhur Jonmodiney' is coming up in the month of friendship. Somu Mitra, the writer of the lyrical video is always trying to do something new. This time too, the audience is going to see the reflection of that thought in this new venture. This video narrates the meaning of friendship in life, and the importance of friends. This venture is directed and produced by Rupsha Mukherjee and Somu Mitra. The lyrical is released on August 16. The video features actresses Jaya Bhattacharya, Somu Mitra, Rupsha Mukherjee and Paulami Ghosh.
The lyrical is presented by RT Originals and Somu Mitra Creations. Paulami Ghosh and Rupsha Mukherjee are in the vocals. Rupsha Mukherjee is in charge of composition, music, mixing and mastering. Amit Kar is the DOP of this lyrical. A gift from a friend to another on the occasion of a birthday is the concept of this lyrical ' Bondhur Jonmodiney '.
Regarding this, Somu Mitra said, "Friendship is a relationship, which can be built between people of any age. You just have to match the wavelength. During the Covid epidemic, we have been alone for a long time, many people were suffering from the pain of losing their closed ones, family. Then we realize the true meaning of family, the true meaning of friendship. From the beginning of life to the end of it, friendship is celebrated every moment.
We celebrate friendship in August, but we need friends all year round, just as we need a shoulder to lean on after a good day and a shoulder to lean on after a bad day. Friendship is eternal, and its celebration, every day, every moment, goes on and on. A celebration of that eternal beautiful bond is our endeavor, 'Friend's Birthday'. Due to the bond of friendship and the bond with the city of Calcutta we come here again and again.
I always try to work in Bengal the reason being only love and connection with the city. We have done this work with great enthusiasm. Now this gift of friendship is for you. Your good wishes and feedback can be a return gift for us in this month of friendship. Watch the lyrical video and of course give your opinion."