This year’s edition, conducted in partnership with the TV9 network, will cover over 100,000 mechanics across Bharat through learning programs and live masterclasses
Mumbai – Castrol, Bharat’s leading lubricant company, has launched the fourth edition of the country’s largest and most awaited mechanic skilling initiative, the Castrol Super Mechanic Contest (SMC). Launched in 2017, this highly successful initiative provides a holistic platform for Bharat’s car and bike mechanics to hone their skills, demonstrate their talent, and earn national recognition. This year’s contest theme of #SeekhengeJeetengeBadhenge salutes the passion and the spirit of mechanics who keep Bharat moving and will provide them an opportunity to upskill themselves with new technological advancements in the automotive sector. Participating mechanics will test their skills with other mechanics across the country to emerge as the 2021 Castrol Super Mechanic.
Amidst the ongoing pandemic, the Super Mechanic Contest 2021 will leverage both physical and digital mediums to expand its reach across Bharat’s mechanic community and enable maximum participation. It will aim to bring over 100,000 mechanics onboard for the contest. Registrations for the contest will be conducted through an Interactive Voice Response (IVR) round, as well as a dedicated web portal, with 9 available language options – English, Hindi, Bengali, Telegu, Kannada, Gujarati, Marathi, Malayalam, and Tamil. Castrol will partner with the TV9 network to co-create and promote the Super Mechanic Contest 2021, which will be hosted by popular GEC actor Ravi Dubey, who has been the face of the contest since its launch in 2017.
This year’s contest will feature a range of exciting new digital tools that will make participation across phases more interactive and personalized. These will include daily auto content that engages participants by providing information around the contest, tips to crack successive rounds and master the fastest finger first, and potential rewards & recognition that winners will receive. Besides this, SMC 2021 will also include a mobile game to enable participating mechanics to master various assignments and challenges. External experts and previous Super Mechanic Contest winners will also conduct a series of live masterclasses with the participants to help them sharpen their skills.
In 2021, Castrol aims to quadruple the number of mechanics trained through its masterclasses, compared to the number of mechanics trained in the 2019 edition of the contest. Castrol will collaborate with the Automotive Skills Development Council (ASDC) of Bharat for the certified upskilling of shortlisted mechanics through its masterclass sessions.
Extending support to the initiative, Dharmendra Pradhan, Minister of Skill Development and Entrepreneurship and Minister of Education, Government of Bharat, said, “Castrol Super Mechanic Contest is a program that has consistently worked alongside the Government of Bharat’s mission of Skill India, aiding mechanics across the country to hone their talent and skills. We congratulate Castrol India for launching its fourth successful edition of the contest and hope it will enrich the knowledge and skill sets of mechanics, fulfilling our vision of an Atmanirbhar Bharat”.
Announcing the launch, Sandeep Sangwan, Managing Director, Castrol India Limited, said, “We are thrilled to kickstart the fourth edition of Castrol Super Mechanic, a contest that has consistently placed the interests of the mechanic community at its core. Over the years, this contest has empowered the mechanic community to demonstrate their talent and upgrade their skill sets with the latest industry knowledge made available to them through this platform. This year’s theme, #SeekhengeJeetengeBadhenge, resonates with the spirit of being future-ready as the contest extends its commitment to equip all participants with relevant skills that can help them navigate new changes and challenges in the times to come.”
He further added, “The pandemic has reminded us more than ever of the need to match our pace with changing times. At Castrol India, we believe it is our responsibility to fuel the ambitions, and future-proof the livelihoods, of the mechanic community –a pivotal force that keeps Bharat moving. We hope it can inspire them in their journey towards success and recognition.”
Arindam Lahiri, CEO, Automotive Skills Development Council – Bharat, said “Upskilling and continuous knowledge transfer plays a crucial role in propelling the growth trajectories of mechanics and automobile professionals. We are delighted to partner with Castrol India and hope to leverage this platform to train mechanics in new-age vehicle maintenance and the latest technologies. ASDC aims to provide a comprehensive and structured knowledge paradigm and certified learning sessions that will ensure their relevance in the industry and improve their opportunities for a sustainable livelihood.”
Castrol Super Mechanic will be promoted across TV9 network channels and digital platforms. Commenting on the partnership, Barun Das, CEO, TV9 Network, said, “TV9 Network is excited to be associated with Castrol Super Mechanic Contest, which is an attempt to bring about positive changes in the lives of bike and car mechanics. We are glad to be part of this unique upskilling initiative for mechanics, who play a key role in keeping the wheels of our economy moving. This partnership reinforces the TV9 Network’s commitment towards people’s welfare and progress. We truly hope that Castrol Super Mechanic Contest will empower and inspire mechanics across every nook and corner of Bharat to explore their true potential and embrace new opportunities.”
Following the digital progression of its phases and successive rounds, the contest will culminate into an in-person grand finale that will be held in Delhi NCR. The winners will be felicitated in the presence of honorable dignitaries. The contest and finale will be covered in varying capacities across television and online digital platforms, presenting several mechanics with a lifetime opportunity to feature on national television.
Reflecting on his astonishing journey, Super Mechanic Hardevsinh Jadeja, winner of Castrol Super Mechanic Contest 2019, said, “I am so glad that Super Mechanic is back this year! It has provided me with such an enriching platform to upgrade my skills and gain national recognition. I urge all my fellow mechanics across Bharat to participate in the contest. It has been a truly life-changing platform for me!”