Tangerine, the designer brand in home makeover solutions, designed a unique initiative where Bollywood celebrities came together to support #poseforacause campaign. Aimed at supporting the shelter homes for women and elderly, the campaign bought together celebrities supporting the cause where, for every celebrity picture, Tangerine donated ten bedsheets to NGOs like Help Age India and Urja Foundation.
Renowned Bollywood celebrities such as veteran actress Asha Parekh, Randhir Kapoor, Ajay Devgan, Kajol, Shahid Kapoor, Sushant Singh Rajput, Manoj Bajpai, Jackie Shroff, Esha Gupta, Harshvardhan Kapoor, Saiyami Kher, Disha Pattani, Elli Avram, Mandira Bedi, Manish Paul, Divya Dutta, Maria Goretti, Achla Sachdev, Saumya Tandon, Alka Yagnik, Aparshakti Khurana, Narendra Kumar, Gauri Shinde, Hansal Mehta, Kiara Advani, Mini Mathur, Nishka Lulla, Pooja Hedge, Prasoon Joshi, Ramesh Sippy, Siddharth Shukla, Shaan, Shibani Kashyap, Sooraj Pancholi, Tanisha Mukherjee, Tapsee Pannu came together and supported the cause.
Through this program, the brand brought donated a total of 360 bed sheets to the NGOs, which will attempt to improve the quality of life of its beneficiaries. With this gesture, they attempted to give shelter homes of women and India’s old folks a comfortable and qualitative life, and more importantly, a smile on their faces with the understanding that somebody is thoughtful about them.
Talking about the initiative, Rajiv Merchant, Co-Founder, Tangerine, said, “Our brand ethos is colours of life. By donating bed sheets to NGO’s like HelpAge India and Urja Foundation, we got the chance to spread radiance and happiness in their shelter homes. We would like to share our gratitude to Bollywood fraternity to transform the cause to a reality.