The label unveiled the first look of the exclusive campaign at their Kala Ghoda outpost
The new year is off to a grand start for contemporary label Limerick by Abirr n’ Nanki. For the first time ever, the label has collaborated with ace celebrity stylist Aastha Sharma on an exclusive campaign. The ace stylist has dressed some of the most iconic names in the industry, including Aishwarya Rai Bachchan, Disha Patani, Esha Gupta and more. The collaborative campaign is headlined by Aastha playing muse for the label in expertly curated ensembles from Limerick’s lineup.
The campaign was launched at the label’s Kala Ghoda outpost, with the elegant minimalism of the interiors serving as the perfect backdrop for the festive edit. On the occasion, Aastha said, “I am really excited about my collaboration with Limerick. We are launching their new festive edit campaign which consists of Western and Indo-Western outfits. It is basically the one-stop shop for everything that one is looking for this festive season. Personally, I really love their stuff and I am really looking forward to it.”
Nanki Paneja, co-founder of the label, said, “I am very excited to have Aastha onboard with us. She is the perfect muse for our ‘Intergalactic’ collection which features some of our best work so far. Aastha is the most versatile name when it comes to styling and mixing the classic with the contemporary, which is our core philosophy. We both believe in the amalgamation of age-old techniques with what’s new and modern to create something that goes beyond the ordinary.”