EPIC channel is all set to launch a light and peppy anchor driven half-hour episodic series that explores the reasons, beliefs and logic behind the customs and rituals observed as a norm in India, often so casually that most of us have never really asked why they are the way they are. The show will premiere on the 6th of September, and air every Wednesday at 8 pm only on EPIC.

Indipedia enthralls with fascinating tidbits behind tales, figures, symbols and places you see every day but probably don't know much about. These will be unraveled by a Bollywood-loving, Hindi-speaking firang Edward Sonnenblick, who is awed by India and its various intriguing aspects. Right from traditions and rituals of auspicious beginnings to sattvik food to the art and science of Sringaar (Dressing Up), to the most outstanding vehicles on the highways of India- Trucks, the series will take viewers on a roller coaster ride.

The firangi will take you on a journey of discovery to different places highlighting diverse subjects and unearthing their meanings through interactions with regular people and experts on the subject. Commenting on the new show launch, Mr. Aditya Pittie said “Indipedia is not a travel show. Travel is integral in exploring the various facets of the country that are part of our daily life but can be very fascinating for someone who’s not from here. Further, even to a lot of us, we would not know the meanings and story behind why customs and practices in this country are how they are. The show is a fusion of distinctive elements that makes India the country it is and is viewed through the lens of a foreigner named Edward Sonnenblick. In the wake of numerous television travel based shows, the aim is to offer something beyond content which already exists.”

Speaking about the show’s launch, Edward says “India is the love of my life. I was delighted when I was approached to do this show, as it revolves around captivating facts of the country, which makes me fall for it, over and over again. Indipedia is about discovering deeper facts not just seeing sights.

What does ‘Om’ really mean? Why is the symbol the way it is? Why do vehicles have nimbu-mirchi tied to their bonnets? What is the solah shringaar? These are the questions that have always popped up in my head and through Indipedia, I have had a chance to explore these.”

Tune into EPIC, on Wednesday, 6 th September 2017 at 8PM