~ Tapeshwari Sharma will feature on a digital Femina cover ~
~ The esteemed jury panel featured Gul Panag, Shiamak Davar, Amyra Dastur, Varun Inamdar, Neeraj Bahl, Veena Kumaravel, Ronitaa Italia, and Primrose Monteiro-D’Souza ~
Celebrating womanhood and empowering women to rise above all limits, Femina has always been a beacon of change and innovation. Taking its legacy ahead this year, Femina, on Tuesday, March 30, 2021, gave the country its very first Mrs. Femina as it announced the winner of the glamorous new virtual property.
The first edition of Mrs. Femina was presented by Bosch Home Appliances, in collaboration with hair and make-up partner Naturals, and silk assurance partner SilkMark.
Tapeshwari Sharma took home the title, while Prachi Kane and Prerna Nigam were first and second runner-up respectively. As India’s first-ever Mrs. Femina, Tapeshwari won impressive gift hampers from Bosch, Silkmark, Naturals, and Femina. She will also be featured in the magazine, on Femina.in. and on the digital cover.
Deepak Lamba, CEO – Worldwide Media, said, “At Femina, we have always believed in woman-power and that women run the world. They don many hats in their lifetime - be it as a daughter, a mother, a wife, a homemaker or a working professional. Her immense contribution towards building society cannot be ignored. Through Mrs Femina, we would like to acknowledge and salute this very spirit of the women around us. We want to give them a platform to shine and showcase their true selves to the world. A platform that not only empowers them but also opens up endless opportunities.”
Hosted with the idea of identifying the unseen and untapped potential in women, the Mrs. Femina online hunt focused on the contestants’ life journeys and challenged them to reveal hidden dimensions of their personality. Over a period of six weeks, they were mentored by industry specialists - Eshaa Amiin for fashion, Harpreet Suri for beauty, Chef Neha Shah for food, and Sharanya Iyer along with an inspiring talk by life coach and motivational speaker Aashna Dhanuka. The participants were shortlisted virtually by an eminent jury featuring industry stalwarts, among them actor and hobby pilot Gul Panag; singer, choreographer and performing artiste Shiamak Davar; actor and model Amrya Dastur; celebrity chef Varun Inamdar; Neeraj Bahl, MD and CEO of Bosch Home Appliances; Veena Kumaravel, Founder, Naturals Group of salons; Ronitaa Italia, Editor-in-chief, GoodHomes, Home & Design Trends; and Managing Editor of Femina Primrose Monteiro-D’Souza. From the shortlisted 20, 13 contestants were taken forward via the voting round, with the jury selecting the final five, who were questioned online in a interesting jury round.
Other winners at the grand finale included Ishani Jaswal who won the ‘Six Yards Three Looks’ fashion challenge where the contestants were asked to create three different and unique looks using one sari. The beauty challenge, called ‘My Beauty: Three Ways’, was won by Prerna Nigam. As a part of the challenge the contestants had to showcase their creativity by creating three looks – Color Pop, Date Night and Bridal Look.
Surbhi Manocha Choudhary showed just how big a foodie and masterchef she is by mastering the food challenge, ‘Your Culture on a Plate’ where the contestants displayed their culinary tradition in a unique way. Last, and certainly not the least, the challenge in which the women showcased their personality, was won by Ipsita Priyadarsini. The pageant also hosted a Srimathi Silkmark Contest that was won by Anneshya Thakker.