Aligned to its aggressive growth strategy in the scooter segment, Hero MotoCorp the world’s largest manufacturer of motorcycle and scooters, today launched the new Pleasure+ ‘XTec’.

The Pleasure+ XTec adds to the ever-growing appeal of the iconic Pleasure brand. The new LED projector headlamp - a first-ever feature in the 110cc segment - enhanced aesthetics and a new vibrant paint in Jubilant Yellow bring a fresh appeal to the scooter.

With enhanced technology features such as Hero’s revolutionary i3S Technology, (Idle-Stop-Start System), digital analog speedometer with Bluetooth connectivity with call and SMS alerts, Side-Stand Engine cut off, Metal Front Fender, the rider can master any driving situation with confidence.

Hero Pleasure+ 110 will be available at Hero MotoCorp dealerships across the country at a starting price of INR 61,900* for LX variant and Pleasure+ 110 XTec starts at INR 69,500*.

*(Ex-Showroom, Delhi).

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said “The Pleasure+ 110 is a trendsetter and is quickly becoming one of the country’s most admired and popular scooter. The XTec model brings more charm with elegant elements inspired from the Platinum edition, more durability with the front metal fender, more comfort with a branded seat backrest and a boost of technology with the projector LED headlamp, Bluetooth connectivity, and Hero’s patented i3S technology for enhanced fuel efficiency. The Pleasure+ 110 has just become even more desirable!”

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “The iconic Pleasure brand enjoys a strong connect with the customers. With a host of first-in segment features, the new Pleasure+ ‘XTec’ is surely going to strengthen our scooter portfolio and will bring great cheer to the youth this festive season.”