~ Partners with Delhi Traffic Police Road Safety Cell & Society of Indian Automobile Manufacturers (SIAM) for ‘National Road Safety Month’ ~
New Delhi - Reinforcing its unwavering commitment towards safer mobility, JK Tyre & Industries Ltd announced its collaboration with the Delhi Traffic Police Road Safety Cell (the educational wing of Delhi Police) and Society of Indian Automobile Manufacturers (SIAM) in their efforts to promote importance of safe roads under National Road Safety Month, being held from 18th January to 17th February 2021 in New Delhi.
JK Tyre has been the torchbearer of promoting road safety awareness for the past three decades. In view of the importance of this activity this year, Ministry of Road Transport and Highways (MoRTH) has mandated that the previously held National Road Safety Week be hosted for a month this time as National Road Safety Month 2021.
This year, the focus is on pedestrian safety. Delhi Traffic Police has identified high accident spots in and around the city at high traffic density locations. JK Tyre, in association with Delhi Traffic Police, has deployed a team of volunteers at strategic locations to further drive awareness about safer driving practices at these locations. In addition, there are various ongoing activities, such as Walkathon, at high visibility locations.
Mr. Srinivasu Allaphan, Director - Sales & Marketing at JK Tyre & Industries Ltd., said, “As a responsible Corporate, JK Tyre has been diligently working towards tyre safety through its unmatched technologies leading to road safety. Looking at the increasing numbers of road accidents due to bad tyre health diagnostics, JK Tyre introduced ‘SMART TYRE’ technology in Bharat that will surely cut down on road accidents. We are fully committed to our Government’s initiatives of road safety, and have been partnering with them to spread awareness across the nation on Safe Driving.”
JK Tyre has always been a proponent of safe driving on roads, and JK Tyre-Constitution Club Rally is a prominent initiative brought in by the Company. Introduced in 2010, the annual rally, held along with parliamentarians, promotes the cause of Road Safety and educates the masses on important aspect of safe driving. As an ongoing activity, JK Tyre has also been providing road safety training to truckers, drivers, school children, and general public through several programs in collaboration with authorities.