~Exploring the vast landscape of Argentina, the new season of MARUTI SUZUKI– ARENA presents Khatron Ke Khiladi 9 premiers on 5thJanuary and will air every Saturday and Sunday at 9 pm only on COLORS~
Mumbai - In the wilderness of Argentina, 12 daredevil challengers must test their grit and give the best ‘performance’ of their lives being totally unprepared. An amalgamation of thrill, adventure, courage, entertainment and a whole lot of fear, COLORS brings to you the 9th season of stunt-extraordinaire show, MARUTI SUZUKI – ARENApresents “Khatron ke Khiladi”. With Jigar pe triggeras the theme the series will see Rohit Shettyonce again don the mantle of the Host and the Stunt-Architect in this journey. Produced by Endemol Shine Indiathe show will premiere on 5th January and will air every Saturday and Sunday at 9 pm only on COLORS.
With the God of Action Rohit Shetty headlining the show, the contestants will be pushed beyond their comfort zone to face their most dreaded fears and emerge victorious. The season will see an eclectic mix of celebrity contestants take up the most daring challenges and throw a curve ball at the viewers with their steely resolve. Whether it is Bigg Boss famed Vikas Guptaand Sreesanth, dance sensation Puneet Pathakor the lissomeShamita Shetty, every contestant will fight to win the coveted title. Joining them are TV’s first lady of comedyBharti Singhwith husband Harsh Limbachiya, television beauties Jasmine Bhasin, Ridhima Panditand Avika Gorand the heartthrobs of the small screen Aly Gony, Zain Imamand Aditya Narayan. Together, the audacious khiladiswill battle it out in Argentina braving high intensity stunts under Rohit Shetty’s instructions.
Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Khatron Ke Khiladi is one of our most awaited properties and even after 9 years, this marquee showcontinues to pique viewer interest and engagement. The iconic show with its edge of the seat and thrilling stunts has proven to be a motivation foreach of its celebrity contestants who face their greatest fears in this challenging show. We are sure that this edition of this high-octane action adventure reality series will bring to life unmatched scale and pulse racing challenges that is sure to enthrall our viewers.”
Speaking on the launch,Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said,“Khatron Ke Khiladi is one of our most awaited shows.”Over the years it has proven to be a motivation for the celebrity contestants to face their fears. We have a very interesting mix of contestants this season. The most unusual suspects like Bharti Singh and Sreesanth who have challenged themselves to fight their fears head on. Every year we work meticulously to scale up the show and ensure that it allures rural and urban viewers alike. Argentina has always been a tough terrain. That coupled with tough tasks, minus temperatures, nerve wracking stunts along with the company of deadly animals, creepy crawlies makes this show a great disrupter. Rohit Shetty is a natural host which makes the show even more entertaining.”
Mr. R.S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limitedcommented, “We at Maruti Suzuki have been continuously evolving our marketing initiatives to target our core audience effectively. With the expansion of the new Maruti Suzuki Arena channel, we are driving towards a more dynamic and youthful imagery. With our associations, we aim to connect with the ever changing mindset of today’s youth. We have now partnered with Khatron Ke Khiladi which resonates with our brand proposition of performance and is an apt fit with consumers who are individualistic, experiential and like to challenge themselves”
Ace Director Rohit Shetty, who has become synonymous with the show, having hosted 4 out of the previous 8 seasons, said, “The untamed terrains of Argentina, the high intensity of stunts and the brave hearted contestants is what this season is all about. After the last season, this time we have taken the stunts to a new level which will challenge the contestants and make them test their boundaries. I am confident that the show will keep the viewers on the edge of their seats and they will enjoy it as much as I enjoyed making each contestant perform their stunts”
Abhishek Rege, CEO, Endemol Shine India said, “Khatron Ke Khiladi is one of Endemol Shine India’s most loved and popular shows on Colors. With every new season we ensure that we push the boundaries of action and entertainment and make the show larger than life. Season after season, it is thrilling to see the contestants revel in overcoming their fears despite the extremity of the challenges and coming out more confident than ever with every new stunt. This year our khiladis will battle it out in the raw and unexplored milieus of Argentina. Watch them jump from higher heights, dive into deeper waters and face innumerable phobias making it the most exciting season you’ve ever witnessed”.
Watch the contestants experience new challenges that will force them to redefine their definition of fear, forever. MARUTI SUZUKI – ARENApresents “Khatron ke Khiladi”premiers on 5thJanuary 2019and will air every Saturday and Sunday at 9 pm.