KIEHL’S SINCE 1851 OPENS ITS DOORS IN SERVICE FOR ITS 14th OUTLET IN SELECT CITYWALK


Kiehl’s is honored to continue serving the community with its world-renowned fine quality skin care


Kiehl’s since 1851, the New York City-based apothecary and creator of fine quality skin and hair care, opened its brand new storedoors in Select City walk on February 28th, 20.


Kiehl’s Select city walk’s new store location brought the spirit of the original New York City-based apothecary to the community in a retail environment which measures 468 sq ft. From ingredient research, formula safety testing to localized store decor – all elements are tailor made to suit the needs of patrons in the local community.


The event was honored by Kiehl’s advocate and Bollywood actor Jim Sarbh. He was present at this celebratory occasion and talked with the media about his journey with Kiehl’s India and his favorites from the brand.


While speaking on the occasion, Jim Sarbh, stated, “My association with the brand has been going strong for quite sometime now. Kiehl’s as a brand has always gained my attention not only because of their skincare products but also for upholding their history of 169 years. Honestly, Kiehl’s India happened to me at a time when I knew I was ready to make a conscious choice in selecting a skincare brand which would help me rejuvenate my skin. I can only say I am elated to be a part of Kiehl’s India and be an extended family to the brand. Now to pick up my favourite products from the brand I don’t need to make an international trip. I have been an avid user of Powerful strength line reducing concentrate; it is one of my essentials in my skincare regime. I congratulate the brand on their 14th store and wish Kiehl’s India all the very best for their future endeavors.”


Kiehl’s old-world, customer-centric heritage has been at the heart of every product and service debut over the company’s 169-year history – from ingredient research and formula safety testing to localized store decors– all of which are tailored to the particular needs of patrons in their local communities. One goal is always front of mind: to serve patrons in an attentive, educational environment that offers the company’s tried-and-true skin care products enjoyed by customers the world over.


As with all of Kiehl’s stores, the old-world apothecary aesthetic was infused with modern elements that reflect both the surrounding community and are a nod to the company’s New York roots in the City’s East Village neighborhood. Upon entering the unique space, visitors were instantly immersed in the company’s long history and eccentric character: hints of the Kiehl’s heritage are everywhere, including photographs of the original New York Flagship, Kiehl’s founding family and company-sponsored adventures. Historic elements surprise and delight visitors, including iconic vintage motorcycle and Kiehl’s famed“Mr. Bones” skeleton. No two Kiehl’s stores are exactly alike, yet each exudes Kiehl’s rich apothecary tradition.


The event saw experts from the Kiehl’s team offering a series of informative sessions. From research, testing to sampling and packaging – the sessions offered a glimpse into the extensive process which goes into making a Kiehl’s product.


In respect to the event, Shikhee Agrawal, AVP, Kiehl’s India said, “We are elated to have this opportunity to open our 14th store in Select Citywalk in a new Kiehl’s store environment. This new store design expresses the vitality of the brand’s heritage within an enlightened and revolutionary retail environment. We as a brand are assured that this new store will continue to strengthen the market share of Kiehl’s in India and bring about new growth in the business. Look forward to receiving the same love and appreciation from our patrons.”


Commenting on the launch of the brand, Mr. Yogeshwar Sharma, Executive Director and CEO, Select CITYWALK, said, ‘’Select CITYWALK has always aimed at providing an enhanced shopping experience to its shoppers through a diverse brand mix. Beauty care & wellness categories are in great demand and we are extremely excited to have America’s much loved natural care brand Kiehl’s onboard with us. Kiehl's offers the latest beauty and wellness trends through their premium products, also aligned with our own vision of offering shoppers the best across categories.’’


The brand motive of Kiehl’s vision is the ‘try before you buy’ initiative. Allowing their patrons to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal clientele over the years. Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighborhood to 250 stores around the world including 13 flagship stores in India is one which deserves attention and applause.


Standing true to its commitment to provide unparalleled skincare, all Kiehl’s stores promise unwavering customer service. Taking a cue from the success of Kiehl’s stores across the world, it’s no surprise that all Kiehl’s customer representatives have the technical know-how to guide clients and leave no stone unturned to provide unmatchable service and expertise.


Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.