Continuing to bring its vision of beauty to Paris’ most emblematic sites, L’Oréal Paris, official Paris Fashion Week partner, hosted its 2019 runway spectacular at France’s most historic instituion, the Monnaie de Paris.
In its trailblazing drive to make fashion’s beauty for all, L’Oréal Paris has become known for its world-headlining public shows, staged in the heart of the city during Paris Fashion Week. After the inaugural Champs Elysées extravaganza, followed the river Seine’s floating runway, the 2019 edition was held at the architectural Monnaie de Paris, once again proving an unmissable fashion week rendez-vous.
From Paris to the world
Re-affirming the brand’s ties to the fashion world through partnerships with both emerging labels and the great design houses, Le Défilé L’Oréal Paris is the brand’s once-a-year celebration of beauty, fashion, and Parisian excellence, broadcast through social media for all to watch.
A cast of exceptional spokespeople
Uniting spokespeople from in- and-outside the fashion world to walk the runway for women everywhere; an exceptional group of actresses, singers, athletes and models showcased the diversity of the new L’Oréal Paris beauty season, for women of all origins and ages.
Brand ambassadors Aishwarya Rai Bachchan, Camila Cabello and Amber Heard made their first-ever appearances at Le Défilé L’Oréal Paris. In a celebration of motherhood, Eva Longoria walked the runway carrying her baby son, Santiago, in the grand finale. Proving beauty has no age, Helen Mirren and Andie McDowell made their return to the Paris runway while the lineup also saw star turns from Marie Bochet, Liya Kebede, Aja Naomi King, Doutzen Kroes, Soo Joo Park, Luma Grothe, Duckie Thot.
Watching from the front row: Louise Bourgoin, Naomi Campbell, Estelle Lefebure, Sonia Rolland, Olga Kurylenko, Tina Kunakey