India’s leading automotive manufacturer, Maruti Suzuki India Limited, aims to uplift the market sentiment with its new festivals season-specific campaign; Ghar Aaya Tyohar. The communication brings forth the entire range of cars offered by MSIL’s new and transformed channel, Maruti Suzuki Arena.
The campaign launch is amidst the festive season where the entire nation is preparing to kick off the festivities with their rituals and unique celebratory ways. The new campaign takes an interesting take on the preparation of festivals to instill positivity among all stakeholders of Maruti Suzuki.
Commenting on the campaign, Shashank Srivastava, Executive Director-Marketing and Sales, Maruti Suzuki India said, “Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people the same happiness and pride of owning a Maruti Suzuki car which we have delivered for decades”.
Maruti Suzuki is proud to be an intrinsic part millions of lives from every age group and finds a natural place in their most joyous celebrations during festivals. And this festive season is like no other, Maruti Suzuki is celebrating the season with a promise to be the most reliable partner for the journey.