MAX fashion celebrates the launch of its 20th store in Bengaluru


Bengaluru witnessed some fun and frolic today as MAX Fashion celebrated their 20th store launch in Forum Neighbourhood Mall, Whitefield. RJ Shraddha of FEVER 104 FM livened up the evening and mingled with the customers. Children from Bosco Mane NGO were also a part of the launch.

The launch witnessed participation by kids who infused the atmosphere with their boundless enthusiasm. Students of Body Language Dance and Modelling School engaged the audience with an enchanting fashion show. The popular children’s rock band, The Back Benchers also performed a foot tapping set for the onlookers. The gala ended with a stunning flash mob by the kids themselves.

Mr Vasanth Kumar, Executive Director, MAX Fashion India said, “It has been an incredible journey for us in Bengaluru. The love and acceptance by the customers has motivated us to expand our footprint in the city. I hope our customers will continue to enjoy wearing our garments.”

“I am very excited to be a part of this launch. Max collection looks completely in line with the latest international fashion trends and the new store is going to provide a pleasant shopping experience to all age groups”, said RJ Shraddha.


Highlights from the Summer Range:


Women’s Wear

  • Lots of colour, bold tropical prints, beautiful floral designs, fringes, beaded embroidery and tribal tassels, reminiscent of beach holidays on sun soaked islands and exotic African safaris

  • Styles include scarf print kimono sleeve tops, peasant tops, cold shoulders and loose knit kaftans

  • Colour trends - soft blues, garden tones, pastel shades of pink-rose water, khaki and olive


Indian Wear

  • Traditional Indian block prints inspired by Jaipur’s famous blue pottery, with a colour palette of blue & white with a dash of lime to one of India’s oldest patterns the Ajrakh print

  • Jamdaani weaves and Chikankari embroidery find contemporary expression in kedio tops, over-layers, dresses and tunics

  • Styles include placement prints, cross stitch embroidery, mirror embroidery and tie-dye

  • Colours range from soft neutral Aruba blue to coral and lime with hints of fuchsia


Men’s Wear

  • An urban collection inspired from various walks of life

  • Styles range from double flap pocket safari shirts in linen blends, resort collar linens, pleated chinos, and long line shirts to boxy fit graphic tees, tattoo inspired graphic tees and over dyed vintage polo necks

  • Fabric sees denim playing a key role along with washed out jerseys and jacquard patterns

  • The colour palette is trendy monochrome, with shades of ecru & beige, extending to khaki, camel and tobacco with ink blue forming the accent


Kid’s Wear

  • With the recurring theme of summer fun running through the collection, there are florals & denims for girls and animal inspired geometrical tropical motifs for the boys

  • For girls, styles range from cold shoulder tops and Aztec printed skirts over sequined tops

  • Prints vary from cute tropical beach prints to flamingos, cactus, toucans and birds of paradise inspired graphics on printed lace and mixed florals along with mosaic pattern inspired prints on denim

  • Boys collection features ombre dyed tees, printed polos, structured knits and glow in the dark tees

  • Print styles include monkeys, hippos, lions and tiger graphics with geometrically inspired tropical motifs like tonal palm leaf all over prints

  • Colour trends – pool blue and yellow with vibrant stripes and placement prints inspired by sea animals A promise of an adventure inspired range from Max this summer!


SIDDHANT sAMACHAR

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