PROFILE- MR KAILASHNATH ADHIKARI, MANAGING DIRECTOR, SAB GROUP


Mr. Kailasnath Adhikari, is a double post-graduate in accounting from the London School of Economics (LSE). He began his professional journey at the age of 23 as a Deputy Secretary to Government of India in the erstwhile Planning Commission of India. In the office of Member, Planning Commission, Dr Narendra Jadhav, he was handling Affairs of Ministry of Human Resource Development, Labour and Employment, Social Justice and Empowerment along with states of Tamil Nadu, Goa Bihar.

He was one of the youngest individuals to join the Government at the level of a Deputy Secretary to Government of India. During his tenure at the Planning Commission he was a part of various groups and committees overlooking the framing and implementation of policies and plans concerning the ministry’s and states that he and his office were handling. He was highly recommended and applauded for his work and contribution by his seniors. The Economic Times has also featured him as one of the young guns working in the Erstwhile Planning Commission of India in its editorial.

BRIEF ABOUT CAREER : Post his stint at the Planning Commission, he joined his family business in 2014 at the age of 24 and decided to look after the affairs of the publication that the group publishes “Governance Now”. Governance Now is an English fortnightly focusing on public policy and governance issues. The publication saw its birth in the year 2009 January. Kailash Joined its affairs in September, 2014. The publication was functioning but there was a major gap with regards to its branding, marketing, distribution and revenue.

For the first four years of its operations the publication was running under heavy losses with nearly zero revenue being written on a monthly basis. Kailash understood this fact and made it his priority to make Governance Now a brand to reckon with. For months together he took the responsibility of creating strong and formidable sales and execution team to push this brand ahead. The brand was established as a good editorial piece but never had that circulation and presence which it deserved.

Understanding its content and readership base, he decided to play on its strengths. For the first time in its history, capacity building seminars started happening and evolving under the brand. The team comprising of Kailash and other senior editorial and sales people identified various government schemes on which meaningful seminars could take place. As Kailash always says- “The key strength of this publication was its reach to beaurocrats, academia and policy makers and it was time we reached out to them to participate in our seminars which would provide an excellent ground for corporates and interested parties to engage in a dialogue with them”. This forum was then commercially exploited by the sales team to mobilise corporates to sponsor the event and the surplus from it post deducting expenses would contribute to the overall revenue of the organisation.

Governance Now under his able leadership has been successful in conducting more than 40 seminars in just over a span of 4 years. The details of which can be accessed from www.event.governancenow.com

During the last 5 years Governance Now has become a name to reckon with in the policy making circles. This has been in a testimonial written by Hon’ble Vice President of India Shri Venkiah Naidu Ji in one of his letters to a Governance Now publication.

MAJOR PROJECTS : Over the last 5 years the Publication has been successful in creating a niche for itself in holding credible seminars. The five noteworthy annual seminars of Governance Now include:


1) India Banking Reforms Conclave- This is a marque property of Governance Now which is every year hosted in Mumbai. This year it saw its 4 th installment being held on the 29 th May, 2019. This conclave focuses on Financial Inclusion initiatives of banks and fintech and every year is attended by Deputy Governor, RBI and Heads of various Public and Private Sector Banks and BFSI Community.


2) PSU IT Forum- This is well appreciated forum of Governance Now where in IT heads of PSU companies attend to discuss their initiatives and is in its 4 th year.


3) PSU Awards and Conference- A Governance Now Crown Event entered into its 7 th year is a forum which is the talk of the town and is attended by CMDs of all public sector companies where in these companies are awarded basis a ranking and evaluation done by IIT Mumbai. The Chief Guest of this Summit is always a Cabinet Minister along with some renowned Social personality.


4) Railways Reforms and Governance Conclave- A one of its kind initiative where in the whose who of the Indian Railways sector is present. Well attended by Ministry Officials and technocrats and beaurocrats every year. This forum has entered its 5 th year.


5) Digital Transformation Summit- A well known forum of Governance Now where in the decision makers of the IT Industry are present amongst a august gathering. A conclave well known to be graced by Cabinet Ministers and the big guns of the industry has entered its 3 rd year.

The most noteworthy reason behind the success of each conclave is the untiring effort of the team headed by Kailash Adhikari. As a matter of fact, each and every invite to key speakers and dignitaries is personally handed over by Kailash to them. It’s his biggest endeavour to individually meet all the speakers and dignitaries and individually discuss with them the agenda and invite them to be a part of it. Over a period of 5 years Kailash has invested heavily in developing public relations across the table and has been successful in cultivating long lasting relations with all the relevant stakeholders.

IMPACT OF PROJECTS: A very unique initiative by Governance Now under his leadership got the brand immense recognition and respect. “The Governance Now India PSU IT Casebook”. A 300 page casebook housing case studies of technology adaption by various public sector companies was widely acclaimed and which earned Kailash an appointment with Hon’ble Prime Minister of India Shri Narendra Modi Ji. This book was presented by him to Hon’ble Prime Minister on 14 th June, 2017 at 7, Lok Kalyan Marg- PM’s official Residence. Kailash was invited there upon his request and the PM obliged by accepting his appointment request and engaged in a free wheeling conversation to discuss the casebook and various other initiatives of Governance Now. Kailash is amongst a handful of 27 year old individuals whom the Prime Minister met in his personal chamber in a one to one appointment fashion.

Governance Now continued to come up with such innovations and launched a Financial Inclusion Casebook for the BFSI Community whose preface was written by the then Hon’ble Finance Minister Shri Arun Jaitley Ji. The Book was widely appreciated by its stakeholders and advertisers.

Another feather in the cap arrived when in September 2016 a dream came true. Governance Now became an independent listed company on the Indian Stock Exchanges and on the first day of its listing touched an all time high Market Capitalisation of INR 1000 Million. It was great feat for Kailash and team to achieve to become a listed entity in such a short span of time and it continues to remain listed.

AWARDS: The BramhaKumari Institute on their 80th anniversary held at Mount Abu has awarded Kailash for his exemplary contribution to Indian Media. He has been presented with a citation which lauds him for his contribution to Indian Media.

Over the past 5 years Kailash has been invited as a speaker to various industry body led forums where has very openly spoken on various industry issues. Numerous institutions having recognised his contribution has invited him to jury several awards and also grace their events as Chief Guest. The Institute of Company Secretary of India invited Kailash as a Chief Guest to their Mumbai Region Convocation Ceremony. It was the first time that the institute invited an individual aged 27 years to grace their convocation ceremony.

Note: All the pictures of various such forums are available on his twitter id @KAdhikaari as well as website of governance now www.governancenow.com

BUSINESS IMPACT: Over the last 5 years a long list of eminent organizations have worked with Governance Now. The client list includes: Cisco, Hewlett Packard Enterprises, Samsung, Airtel, Tata

Communications, Vodafone India, SAP, Oracle, LG, Akamai, Microsoft, Google, Indian Oil, Union Bank of India to name a few. The revenue of the organization has consistently seen growth of about 15% on an event to event and YOY basis. The organization was able to reduce losses by not only increasing revenue but cutting costs across the table. It is on its way on becoming a self Sufficient organization.

TESTIMONY: In the words of Ms. Pragya Gupta, Special Correspondent (Special Projects), Governance Now, “Kailash is a dynamic leader. In his leadership, the publication has scaled new heights. He is detail-oriented and highly motivated professional. Not only he has done the brand extension of the print publication into new areas such as events and digital but also created monetizable opportunities. He is a magnificent orator. His sound abilities of interactions across multiple stakeholders have accounted for successful completion of multiple projects with a diverse set of agencies and businesses. He is the right blend of a strategic, operational and tactical leader”.

WHY TO BE 40 UNDER 40:

Kailash post accomplishing his role in Governance Now, joined the parent business of Sri Adhikari Brothers Group- Broadcasting; Content Production as early as July 2018. He undertook responsibilities of working closely with various departments ranging from Finance, Operations, Distribution, Sales to Business Development. His active participation gave a new thrust to the Group’s Business Activities. He approached this task with the same mind set of meeting various stakeholders and building relations and instilling confidence in them. Soon he began overseeing day to day operations along with the Chief Executive team at Broadcast Business.

Kailash was recently invited by the prestigious IIM-Ahmedabad B School to give a lecture on “The Role of Gen Next in Family Business”. He shared the stage amongst other visionary gen next leaders from leading business families of India.

Alongside his involvement in the broadcast business, Kailash along with his brother Ravi understood that it was time that the second generation carry forward the core legacy of the group – Content Production. Sensing the fact that the growing number of mobile population has an immense quest to see content anytime anywhere they gave birth to “Happii Digital Broadcasting Network Private Limited”.

Happii Digital aim’s to create content for the new age viewer who loves to Binge Watch! Within three years of its launch Happii Digital under the business leadership of Kailash and creative acumen of Ravi has launched multiple shows for television and OTT platforms.

Shows such as “Har Shaaq Pe Ullu Baitha Hain” aired on Star Plus Prime Time. Happii Digital re-created their family’s most loved show “Shrimaan Shrimati” for Sony SAB. Other shows include “Khade Hain Teri Rahoon Mein” for Star Network. Having a penchant for creating content for all across age groups Happii Digital ventured into the web world with its first Direct to Digital Film “Dheet Patangey” which premiered on Disney Plus Hotstar on 2 nd March, 2020. The film which marked Ravi’s debut as a Dircetor was received extremely well by all its viewers and was nationally trending on Twitter. It being a first of its kind opened a new trend of straight to OTT Release. The next generation following the footsteps of their father’s created a trend with their debut which is now being adopted as a standard New Normal.

Moving Forward Kailash wishes to build Happii Digital into a Tech-Media-IP company whose main aim will be to churn out path breaking formats using technology and create sizeable media assets and properties which will be remembered for years to come.

“Content has always been the King in media and with changing times carriers of it will evolve but the crux will always remain in creating good content and that’s what I will always thrive for”- Kailash Adhikari.

SIDDHANT SAMACHAR

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