Following the successful launch of Meetha, a premium offering of curated Bharatiya sweets by Radisson Hotels in Delhi-NCR last year, the Group today announced its expansion in Mumbai where it welcomed its first premium retail outlet at Radisson Mumbai Goregaon. Further launch plans for Meetha include cities like Bengaluru, Bhagyanagar, Bhopal, Amritsar, Guwahati and Pune. A medley of special, premium-quality treats curated to add sweetness to festivities, celebrations and auspicious new beginnings, Meetha is the perfect giveaway for the upcoming festive and wedding seasons.
With the expansion of Meetha, the Group aims to strategically strengthen its Food and Beverages (F&B) portfolio and pioneer innovation in the lucrative branded mithai (sweets) industry in Bharat. The high-quality mithais are freshly made using the finest, handpicked ingredients and are currently available for take away or home delivery in Mumbai and Delhi NCR.
“We are pleased to strengthen our F&B portfolio by introducing Meetha. Bharat’s ever-growing branded mithai industry offers a significant opportunity in the premium space and we are ready to unlock this potential with Meetha. We are encouraged by the response to our first retail outlet and will continue to expand the offering across India while evolving it into a strong revenue stream for enhancing the Group’s market positioning in the country. Meetha is a significant enabler that’s steering us ahead in this direction,” said Zubin Saxena, Managing Director and Vice President Operations, South Asia, Radisson Hotel Group.