Carrera, the global lifestyle and sports eyewear brand, is broadening its horizons with a vibrant new campaign that targets its irreverent audience. The brand unveiled the campaign today at ITC Maurya, New Delhi in the presence of Kyriakos Kofinas, Managing Director IMEA region and Brand Ambassador Ranveer Singh who is to front its latest advertising campaign.
The evening started with a power packed performance by BMX bikers who engaged with the audience showcasing their bicycling skills, followed by unveiling of the sensational Ranveer Singh as the new face of Carrera. As the actor took the stage, he filled the gathering with effervescence and his untamed trade mark energy that made it an unforgettable event.
To mark the celebration of Carrera’s new campaign, the brand also launched a few key pieces as an addition to its existing Spring Summer 2017 collection. Designed keeping in mind the different personalities of the consumer, the new collection consists of flamboyant, elegant and affordable eyewear with exquisite design and enduring value.
Speaking on the launch of the Carrera’s new collection, Kyriakos Kofinas, Managing Director IMEA region, shared, “We are excited about Carrera’s new campaign with Bollywood sensation Ranveer Singh. It has been a pleasure to get him on board as Carrera’s brand ambassador. He is a perfect embodiment of flamboyance, quirkiness and innovative style which resonates with the brand’s image. It has been our constant endeavour to come up with campaigns and collections that match up to the expectation of today’s millennials.”
Ranveer Singh – "Carrera personifies a legacy of style, quality and an element of daring in its designs as well as innovations. It's edgy creative spirit resonates with me, which is why, I love sporting their eyewear.”