Mumbai - Skechers, The Comfort Technology CompanyTM, announces the 4th edition of the Skechers Walkathon, a powerful initiative that goes beyond miles to make an impact in the world of sports. Featuring categories of 10km, 5km, and 3km, this event aims to promote walking as a sport while also extending its reach towards the development of budding athletes.
To mark the 4th year of the Skechers Walkathon, Skechers has partnered with GoSports for its Long Term Athlete Development Programme that aims at nurturing and developing athletes across multiple sports at grassroot level to help them become medal winners; proceeds from the registration fees will go towards GoSports Foundation. This year’s Walkathon is expected to have an enrolment of over 10,000 participants, who are now part of a Skechers GO WALK® community that has grown to include more than 20,000 walking enthusiasts since the event’s start.
Speaking on the Walkathon, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. said, “At Skechers, we believe in the power of sports to transform lives. The Skechers Walkathon is more than just a walk; it's a stride towards creating lasting change, championing a journey towards a fit lifestyle. We are delighted to take a step forward through our association with GoSports to create a positive impact on the sporting community at grassroot level. We are confident that this initiative to nurture budding athletes will lead to stronger representation for the country at sporting events.”
Commenting on the Walkathon announcement, Indian actress Kriti Sanon mentioned, “As a Skechers Ambassador, I’m proud of the commitment shown by Skechersto give back to the sporting community. This initiative is a step in the right direction to help athletes of tomorrow, and I’m glad that our Skechers GO WALK® community is contributing to this cause."
Skechers has been at the forefront of promoting fitness and a fitter lifestyle through its popular Skechers GO WALK® range of shoes. The Walkathon stands as a pivotal initiative within this endeavor, inspiring individuals of all ages to embrace walking as a sport.