Mumbai - Celebrated fashion maven Monisha Jaising and fashion aficionado Shweta Bachchan Nanda join hands for the first time to launch a fresh and vibrant label for the modern women titled MxS, focused exclusively on luxury street wear style. The designer and curator duo marked the unveiling of MxS with a highly anticipated launch evening at Monisha Jaising’s plush store in Mumbai.

MXS derives its inspiration from street fashion, pop culture, travel and movies and youth, hip-hop, romance, funk are all elements that feature in this debut collection. The brand is an expression of what the woman sees herself as today; not confined by the diktats of work wear or festive wear. Just like works of art, each piece of MxS is a limited edition. The first collection presents the color story in ultra Violet, and iridescent hues in a few pieces with a full spectrum of colors from sorbet pastels to an eclectic palette of bright colors.

The celebratory evening witnessed glitterati including Shri. Amitabh Bachchan, Jaya Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan, Nita Ambani, Isha Ambani, Tina Ambani, Gauri Khan, Karan Johar, Katrina Kaif, Issabelle Kaif, Kiara Alia Advani, Ananya Panday, Alana Panday, Suhana Khan, Athiya Shetty, Nikhil Nanda, Navya Nanda, Sandeep Khosla, Karisma Kapoor, Amrita Arora, Kajal Anand, Neha Dhupia, Angad Bedi, Neetu Kapoor, Shanaya Kapoor, Neelam Kothari, Roohi Jaikishan to name a few.

Speaking on this friendship turned creative partnership, Shweta Bachchan Nanda said, “I am so incredibly proud of what we have created together & the future of it. MxS is unique as it blends glamour and street style to fit all body types. With MxS, we are trying to fill the gap between high street pret and super luxury brands.”

Delighted for the launch of MxS, Monisha Jaising said, “MxS has both Shweta and my personal style which is what makes it really special. Shweta has an insightful eye for fashion and there couldn't have been a better partner for MxS. We’re excited for our label!”