Imagine a world where the best of both online and offline platforms come together to truly offer an enhanced shopping experience to customers. As digital and remote buying emerge as a continuous trend, India’s most trusted jewellery brand Tanishq has introduced new phygital features- Video calling, Endless aisle, Virtual jewellery try on, Real time live assisted chat and Book an appointment powered by augmented reality in more than 220 stores.
We are pleased to announce that we are leveraging Digital to offer contactless and seamless shopping experience for all our customers. Keeping customers at the heart of all innovations, these features bring a personalised real-time shopping experience of a Tanishq store in the comfort of your home. The goal is to offer multiple ways of shopping at Tanishq promoting a safe and joyful shopping experience.
Please find appended detailed digital media release titled: “Tanishq implements digital features across all its 220+ stores”- Focuses on experiential commerce, phygital features and strengthens its Omni channel presence.