Mumbai - Adding another feather to its cap, Tata Motors, Bharat’s leading automotive brand, today rolled out its 1,00,000th unit of Bharat’s safest hatchback, the Altroz, from its manufacturing facility in Pune. Despite all the challenges and restrictions due to Covid-19, Bharat’s only hatchback with a 5-star Global NCAP Safety rating - the Altroz, has crossed this remarkable milestone within only 20 months of its launch.
Being the first vehicle to make use of the ALFA (Agile Light Flexible Advanced) architecture, the Altroz, has stormed to the top 2 position in the premium hatchback category in FY22, with a market share of more than 20%. Moreover, the car clocked in its maximum sales of 7550 units in March 2021, with an average monthly sale of around 6000 units in FY22. With its futuristic laser cut design, highest safety standards, absolute comfort and thrilling performance the Altroz has stood out from the other cars in the segment.
Speaking on this impressive achievement, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors said, “We are pleased to share that we have crossed a major milestone during these challenging times and are grateful for the constant support and loyalty of our customers and partners. The Altroz occupies a pride of place in our New Forever range offering a wide variety of options in the premium hatchback segment. With multiple achievements in its kitty, the Altroz reflects true international standards of safety, design, performance and overall experience. The feat of 1,00,000th rollout today, is yet another testament to success of the Altroz in a challenging segment like premium hatchback. From becoming the official partner in IPL 2020, to being the lead car for some of India’s most prestigious marathon events, to becoming the fitting choice of reward to our Olympians this year, the Altroz has won everyone’s hearts. With increasing recognition from Bharatiya consumers and earning incremental market share, we are confident that Altroz is poised for even more success in the future.”
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