Kolkata - Gearing up for the auspicious occasion of Durga Pujo, Kalyan Jewellers today announced the launch of the new Sankalp collection – a line of traditional jewellery, handcrafted in yellow-gold with enamel Meenakari work. Each of the pieces designed keeping in mind the preferences of the regional shoppers, are deeply rooted in the West Bengal’s precise and meticulous handcrafting techniques.
With Persian Meenakari work subtly incorporated into the kaarigari, Sankalp collection pays homage to the timeless pieces of the Bengal’s jewellery repertoire. From a Panch Noli heirloom necklace to the Sonar Haar, Jui haar and bangles, the Ratanchur to the various styles of tie chains, Kaan Pasha and Angti rings, each of the pieces in this collection are loaded with cultural and traditional symbolism.
To make this festival shine even brighter, Kalyan Jewellers, has announced exciting offers with the ‘300 kg Gold Giveaway’ campaign. Customers shopping at Kalyan will receive instantly redeemable vouchers against their purchases which can be used to avail spot discounts on jewellery – 20% - 50% off on VA for gold jewellery and/or up to 25% off on diamond jewellery. This offer is valid until 30th November, 2020.
Speaking on the launch of the new collection, Mr. T.S. Kalyanaraman, Chairman & Managing Director, Kalyan Jewellers said, “Durga Puja is not just a religious festival that marks Ma Durga’s homecoming. It is also a celebration of the feminine and through it, a celebration of the strength, grandeur, grace and beauty of every woman. We celebrate this year’s Pujo, by offering our patrons the new Sankalp collection. This line of traditional jewellery will serve as both a beautiful adornment as well as a symbol of prosperity and hope - our collective prayer to Ma Durga, this year.”
The brand also has announced the Dhanteras Pre-Book offer, that will ensure gold rate protection. By paying 20% advance on the intended purchase value, customers can pre-book their jewellery at prevailing rates, and be assured of gold rate protection against price fluctuations. The advance-booking offer will end by 20th October, 2020.
Ahead of the festive season, Kalyan has ramped up the safety and hygiene protocols by rolling out extensive measures to ensure the wellbeing of employees and customers visiting the showroom. Practices ranging from temperature check through thermal guns, providing masks and gloves for staff and customers, frequent deep cleaning and sanitization of high touch points, safe billing procedure by encouraging digital payment options for contactless billing have all been implemented.
The Sankalp Collection will be launched with a new brand campaign featuring Kalyan Jewellers brand ambassador and Bengali actor Ritabhari Chakraborty. The collection is priced from Rs 20,000/- onwards and is available in Kalyan showrooms across West Bengal, Assam, Jharkhand, Chhattisgarh and Orissa.