~Offering online cookery classes on Youtube~

~Powering the show Royals Da Swaad by Chef Harpal Singh Sokhi on TV9 network ~

~Collaborated with multiple home chef influencers to showcase easy festive cooking~

New Delhi - Spreading the festive cheer, Panasonic – a leading diversified technology company, is encouraging consumers to unwind the chef in themselves to celebrate the upcoming festivities through its various initiatives that assist consumers to recreate festive feasts at home.

Panasonic introduced a Youtube channel – Unwind The Chef In You with Panasonic Microwave during the early stages of the lockdown to help consumers with easy cook at home microwave recipes. The channel hosts a list of easy to make yet delicious recipes by Panasonic in-house chefs to assist consumers with home cooking. The channel has received an overwhelming response from the consumers and to add further assist the consumers, Panasonic is offering three personalized online cooking classes on the purchase of Panasonic Microwave. For better experience, the brand is planning to conduct these online classes in regional languages as well.

Speaking about Panasonic’s initiatives, Mr. Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India said, “Festivities and cricket in India are incomplete without a feast! Prioritizing safety and hygiene, consumers are looking for ways to celebrate their favorite team wins and the upcoming festivities at home but the same way they did before. Through our various initiatives, we aim to benefit consumers by offering a combination of quality products and quality content in an endeavor to make their celebrations even more delightful. At Panasonic, our efforts are focused on consistently upgrading our touch points; both online and offline, hence we have adopted an omnichannel strategy to not only drive sales but drive consumer engagement to provide seamless experience across channels to our consumers.”

To keep the festive fervor on and to help consumers make delightful delicacies at home, Panasonic has collaborated with over 50 micro chef influencers and few mini celebrity chefs across Bharat who will be sharing easy home-made recipes from every corner of Bharat on their social media handles for consumers to enjoy this festive season like any other. The chef influencers will be cooking sweet and savory dishes covering a variety of regional cuisines that are quick and hassle free, to make festivities even sweeter.

Further, bringing in the taste of cricket to Bharat’s festivities and the home bound audience, Panasonic has associated with the television channel TV9 Bharatvarsh for its show Royals Da Swaad by Chef Harpal Singh Sokhi, wherein consumers get to know and make the favorite recipes of the Rajasthan Royals team.