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One name that has been creating a buzz on social media for over a decade now is Yo Yo Honey Singh. Be it his songs, EP, live concerts, or albums, Yo Yo Honey Singh has marked his name in the hearts and minds of people. His songs like "Desi Kalakar", "Brown Rang", "Blue Eyes", "Love Dose" & many more have been ruling the charts ever since its release, in fact his songs are the soul of parties and weddings. It's safe to say that he is the OG pop artist who has not only introduced India to desi, club, rap music, he is also the only artist who has worked with the biggest names like Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Akshay Kumar & many more with a glorious longevity, name & fame to his career.

After teasing his fans with a post on social media uploaded on 1st of April, 2023 about his latest album titled, "Honey 3.0" , he has finally revealed the first song "Naagan" from the album. Yo Yo describes "Naagan" as a hard core desi track which is high on its Punjabi richness, coupled with urban tribal hip hop. Not only has he explored new texture in his vocals, the singer will be seen in a never-seen- heard - before- avatar in "Honey 3.0". He reveals that each song is different from another in the album. The video is shot on a very large scale against the exotic backdrop of Tulum, Mexico.

Talking about the song, he says "Naagan is unlike anything the audience has seen & heard before. Most of my songs in the past are more urban & western, Naagan however is totally the opposite, it's very desi & Punjabi" further adding "I am humbled by the love and support I have received over the years from my fans. They are my strength, my extended family, as an artist it is my responsibility to entertain my fans with new music & sounds"

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