YOUVA EXPANDS ITS ART AND CRAFT RANGE WITH YOUVA CANVAS


Mumbai - Youva, the domestic stationery brand from the house of Navneet launched ‘Youva Canvas’ in the art and craft category. Today due to the lockdown scenario many kids, as well as art students, are spending more and more time in grooming their creative skills. No doubt that canvas has become one of the popular products in this category. Youva Canvas Boards have an edge over other similar products due to its genuine product quality and that is why it works for both students as well as professional painters and artists. The product is currently available in Maharashtra, Gujarat and Goa with plans to expand across the country.


The Youva Canvas boards have unique features like Acid free, which prevent the colours from spreading and retain actual colour for a longer period of time, Coated with a triple layer of acrylic gesso primer, the Canvas is highly pigmented and Gesso primer aids in adhesion and allows proper absorbency of colours and also enhances the brightness, Light-weight non-bending board, the Youva Canvas boards are easy to handle and lightweight; Anti-Fungal Glue is used to paste the canvas on the boards which will protect the art and enhance the life and Medium Grain Cotton Canvas, the Youva medium grain primed cotton canvas panels are ideal for beginners and artists alike and one can paint with poster colours too. These boards come in 5 different sizes: 8x10, 10x12, 12x16, 14x18 and 16x20.


Commenting on the launch of Youva Canvas, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said, “Artists across age groups like children, youth and professionals desire the kind of canvas that facilitates and enhances their creativity. We are confident that this product with value-added features will be well-accepted by users and we look forward to creating products which would deliver more and more value.”

SIDDHANT sAMACHAR

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