BIG Magic, the ultimate comedy destination is all set to launch a brand new season of its most popular historical comedy Akbar Birbal.Back on popular demand, the show which is inspired by the childhood folk tales of Akbar and Birbal will be see a lot of drama, suspense and thrill with signature spurts of comedy. Naya Akbar Birbal is scheduled to air February 22 at 7:00 PM Monday - Friday on BIG Magic. Triangle Films will continue as producers with flawless storytelling.
BIG Magic focuses on creating completely fresh and topical content for the show. Akbar Birbal which has always been popular for its unique content and cast like Kiku Sharda, Vishal Kotian, Delnaaz Irani will have another member in the court this season, Jiya Chauhan, who is rumoured to create havoc and drive her own agenda in the kingdom.
Speaking on this development, Kiku Sharda said, “I am extremely excited to play the character of Akbar once again on BIG Magic’s Naya Akbar Birbal. There is no better feeling than knowing that your character is so loved by the audience. The whole cast and crew was like one big family and I am looking forward to re-create the same magic. Playing Akbar has been amongst one of the best roles of my career so far, and I cannot wait for the viewers to become a part of this journey with me again.”
On the launch of the new season, Mr. Bimal Unnikrishnan, Creative Director, BIG Magic said, “We are extremely happy to bring back one of BIG Magic’s most popular shows and the much loved cast of Akbar Birbal. The first season did extremely well and on audience demand we are all geared up for one of our biggest launches of 2016. With the new season and fresh content, we aim to take the comedy quotient several notches higher.”
As part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in the show. The show will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.
BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance DigitalTV along with all cable operators as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
ABOUT RELIANCE BROADCAST NETWORK LIMITED
Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International – a channel targeted at the Indian Diaspora in North America.
Photography : KABIR ALI