Siddhant Samachar

INNISFREE, KOREA’S NO.1 BEAUTY BRAND, LAUNCHES ITS SECOND STORE IN MUMBAI

September 4, 2017

Mumbai : Innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea is all set to launch its second store in Mumbai at SeaWood Grand Central Mall, making it their sixth outpost in India. 

 

Spread over carpet area 535 sq.ft and Super area of 893 sq.ft.  the store is designed to bring the beauty brand to life and connect with its large network of beauty enthusiasts with a unique experience focused on the ability to play, experiment and engage with its high-quality and innovative products. 

 

Offering a full range of 100% natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster, Orchid and other natural ingredients, Innisfree is bringingan assortment of over 370 SKU’s of skin care and beauty products including color cosmetics in bright bold colors to muted hues lipsticks, eye shadows, nail polishes, foundations, concealers; to skincare lotions, serums and much more. 

 

Talking about the expansion Mr. Doyoul Lee, Managing Director of Innisfree India said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumers right from the time we opened our first store in Mumbai at Phoenix Marketcity, Kurla. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. We are very happy and excited to launch the second store in Mumbai and plan on opening a third store by the end of this year.” 

 

With the opening of this new outlet, Innisfree has reached a total of 6 outlets in India - two of which are located in Mumbai and the rest in New Delhi. 

Talking about the launch Mrs. Mini Sood Banerjee, Brand Manager of Innisfree India said, “Our New Store in Seawoods Grand Central Mall has an array of products ranging under skincare and makeup. We must keep going and evolve with the changing needs of our customers. Overall this is the 6th store of Innisfree in India and now we are trying to understand our customers’ needs and requirement and further improving the product development according to that. We are planning to launch Indian based products in coming months.

 

The move has come in light of the success of the first store in Phoenix Market City Mall, Kurla, Mumbai and the recent launch on Nykaa.com

 

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SIDDHANT sAMACHAR

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