SIDDHANT sAMACHAR

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Siddhant Samachar

JAYPORE OPENS ITS FIRST STORE IN BENGALURU

September 17, 2018

Bengaluru - Founded in 2012 to celebrate unique, made-in-India handloom fashion and handicrafts, e-commerce retailer Jaypore has found its place in the life of every modern Indian woman. Launched by entrepreneur Puneet Chawla and designer Shilpa Sharma, the intent was to present the best kept secrets of Indian craft and design in contemporary iterations for a global audience. Following a successful six-year journey online and a newly launched store in Delhi (March 2018), Jaypore introduces a new chapter with their second store launch in Bengaluru. 

 

Spread across 2,500 square feet, the Bengaluru store allows customers to experience their offerings across a range of design aesthetics to suit the modern Indian lifestyle. It will showcase the best of apparel, jewelry, style accessories, home decor and craft capsules from Jaypore’s private label along with hand-picked designers, artisans and craft communities from across India. In addition, the store will host an array of premium offerings like Benarasi sarees, precious silver jewelry

 

Designed by New Delhi based Headlight Studio, the store derives inspiration from various aspects of local craft and architecture. Modular store fixtures inspired by the camping furniture of Jaisalmer and reinterpretations of the colonnades from Hamp are few of the key design elements at the store. To enhance the customer experience, the Jaypore store will integrate technology with retail experience through use of tablets and digital screen across the store. The Jaypore store also promises to be a place for cultural exchanges, performances and conversations, thus providing a holistic overview of our rich cultural landscape. 

 

“Bangalore is an emerging and promising market, so it was a natural step to open our second store here. We received a great response to our travelling Pop-up last year and believe that this is the right time to provide customers with an offline experience. We want the store to be an extension of Jaypore.com, where customers can come and experience the product.” says Puneet Chawla, Co-Founder & CEO, Jaypore. 

 

“Our curation is going to be what every modern Indian woman wants in her wardrobe. We are exploring various textile hubs and destinations to bring the best of India to our customers. Customers can expect new designs stories with a whole a large selection to support it,” elaborates Rakhi Mahajan, Head of Retail & Sourcing, Jaypore. 

 

Jaypore, Ground Floor, Bearing #590, 12th main, Indiranagar, Bangalore 560038,11:00 PM to 8:00 PM 

 

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