Phillauri collected 4.02 crore nett on Day One to set up multiple records. Its first day collections are higher than Kahaani [Rs. 3 crore] (Kolkata), Tanu Weds Manu [Rs. 3.2 crore] (Kanpur), NH10 [Rs. 3.35 crore] (Gurgaon) and Sarbjit [Rs. 3.69 crore] (Tarn Taran – Punjab) which had a localized appeal and had a actress as the central protagonist. For a unique concept film and a fun, family entertainer like Phillauri, it is a very good start.
The story of day one is the huge contribution from North India and Punjab given the strong chemistry of its lead pair Anushka & Diljit. This unique pairing has been loved by all. Diljit's superstardom in this belt takes this up several notches. North India has contributed 52 percent of the total Phillauri collections! Punjab collections are as high as how big A-list Bollywood stars collect in this state which is outstanding!
Producers Vijay Singh, CEO, Fox Star Studios and Karnesh Sharma of Clean Slate Films say, "Phillauri is a high concept film with a big heart and we are happy with the start that it has had on day one. The film has good word of mouth and it will grow today. It is a fun, family entertainer and a perfect weekend watch for audiences across all age-groups."
The cost of Phillauri makes it a profitable venture. The film was made at a cost of 21 crore and has already recovered 12 crore from satellite and music rights. With only 9 crore to recover before the film release, this start of Phillauri only bolsters its profitability.