Narrating stories that evoke a multitude of emotions, India’s leading Hindi General Entertainment Channel, COLORS, is extending its programming to an early evening band starting 5pm onwards. Offering viewers diverse entertainment, the channel will be adding two new genres to its mix - Bhaag Bakool Bhaag and Savitri Devi College and Hospital. While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives.
The extended entertainment extravaganza begins on 15th May, 2017 with Bhaag Bakool Bhaag to air every Monday to Friday at 5:30 PM and Savitri Devi College and Hospital to air as an hour-long show every Monday to Friday at 6:00 PM. Thapki Pyaar Ki will move to the 5PM time band.
Commenting on the launch of the two shows, Manisha Sharma, Programming Head – COLORS said, “Bhag Bakool Bhag and Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on COLORS. Bakool is an out an out comedy and we all need a dash of comedy in our lives apart from serious soaps. Savitri Devi… is a drama set against the backdrop of a hospital and is aspirational in nature. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”
Bhaag Bakool Bhaag is a slice of life sitcom highlighting the plight of a Gujarati man, Bakool Vasavda (Jay Soni) who is torn between his two wives Jigna (Shruti Rawat) andSheena (Hiba Nawab). Adding more hilarity to Bakool’s over-complicated life of keeping both his wives separate and happy, are his overdramatic mother Kokilaben (Purvi Vyas)and his best friend-cum-confidant Harishankar Upadhyay aka Harry (Hardik Sangani). Both wives have drastically different personalities, with Jigna being more traditional whileTina has a modern outlook towards life. It is this disparity which often puts Bakool in catch-22 situations that make for many laughter-inducing moments, promising to makeBhaag Bakool Bhaag a complete family entertainer.
Making his comeback to the small screen with Bhaag Bakool Bhaag, actor Jay Soni said, “Bakool’s dilemma is very simple; he has two wives, both very different, and he needs to keep them happy. He believes in honesty, but he ends up lying to them because he does not want to hurt their feelings. As a result of this, Bakool often finds himself in situations which make mockery of his predicaments, thereby leading to many hilarious moments. I have been a part of many different genres of shows and honestly believe that the quirky circumstances will create affinity amongst viewers. I am very excited to be back on COLORS with such a different show and hope that the audience will appreciate me in this new role.”
Savitri Devi College and Hospital traces the journey of a young medical intern Saachi Mishra (Swardha Thigale) who aims to fulfil her mother Jaya’s (Shilpa Shirodkar) dream of becoming a doctor. As she forays into medicine, Saachi will encounter various people who will add complications to her life, the toughest being Dr. Anand Malhotra (Mohan Kapur), the hospital’s head and a leading cardiac surgeon. As the story unfolds, every character’s hidden motives will come to the fore, stringing their lives together in many unexplainable ways. Along with Mohan Kapur, Shilpa Shirodkar and Swardha Thigale, Savitri Devi College and Hospital will feature an ensemble cast including actors Neha Bagga (Pragya, fellow intern), Varun Kapoor (Veer, fellow intern), Vikram Sakhalkar (Saachi’s mentor Dr. Kabir), Jignesh Joshi (Dr. Malhotra’s brother Dr. Bharat), Kishwer Merchant (Aunt), and many more.
Commenting on portraying Saachi Mishra’s character, debutante Swardha Thigale said, “Savitri Devi College and Hospital will highlight to viewers that different, seemingly unconnected, characters can be linked to each other if driven by a common motive. Saachi is an ambitious young girl whose aspirations of becoming a doctor are fuelled by her mother’s dreams. As an intern, she will come across many interesting characters, all of which will be integral to her growth as a doctor. This show is very special to me since it marks my debut on Hindi television. I really hope that the viewers enjoy watching this show and extend their love and support to the show.”
To promote both, Bhaag Bakool Bhaag and Savitri Devi College and Hospital, COLORS has devised an extensive 360-degree integrated marketing campaign incorporating different mediums and touchpoints. The channel will also be promoting both shows across digital and social media platforms to generate positive conversations amongst the target audience.
So get ready for a double dose of fun and entertainment every Monday to Friday starting 15th May 2017 as Bhaag Bakool Bhaag airs at 5:30PM, and
Savitri Devi College and Hospital airs at 6PM only on COLORS!