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Siddhant Samachar


January 15, 2018

Around this time last year Swiss luxury watch manufacturer IWC Schaffhausen announced Sonam Kapoor as their brand ambassador .

India's postergirl for fashion joined the IWC family , after emerging as the undisputed icon for luxury and fashion in India and around the world, making her mark on some of the world's most prestigious platforms .

Sonam kickstarted her partnership with IWC in 2017 as she attended the 27th Salon International de la Haute Horlogerie (SIHH) in Geneva in 2017 alongside other prestigious guests and  IWC brand ambassadors from across the world.

The star now returns to Geneva to join the brand's 150th anniversary celebrations on the 16th January at the Palexpo for a special black tie event.

At the celebratory bash Sonam will be joined by Tunisian actor Hend Sabry,Lebanese celebrity Raya Abirached, Lebanese Australian lawyer Jessica Kahawaty among others.

Sonam's quote:  It is an honour and a privilege to be associated with IWC and be part of their legacy . I admire IWC for its uniqueness and creative storytelling, which has characterized the brand throughout its history . I look forward to being a part of their 150th anniversary celebration in Geneva.


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