Siddhant Samachar


Friday, August 17, 2018

Dinesh Vijan’s horror comedy, Stree, has created a huge wave of excitement amongst the audiences with its intriguing concept. The trailer of the film has titillated the audiences to want to watch the mystery behind Stree! 


With so much excitement around the film, the makers have come up with a unique marketing idea. Instead of following up their hugely loved trailer with the usual dialogue promos, they have shot a bunch of wickedly funny promos that are separate from the content of the film. 

This unique idea is to tickle the audience's curiosity with promos similar in theme and mood but at the same time not exposing more of the hilarious content from the film itself. 


Dinesh Vijan shares, "The premise of Stree is so unusual and intriguing that we decided to take a different route and not reveal anything more from our film! Instead we conceptualised character  promos to give you a small peak into the lives of our characters and have a great blend of horror and comedy. The 5 promos will be released digitally as well as on television, and we hope that this innovation is well received by audiences!" 


Raj Nidimoru shares, "A unique film warrants unique promotions. Stree is the kind of story that doesn't have a precedence. You can get a taste of it from the trailer. We didn't want to expose any more content from the film. So instead of creating more promos from the film, we thought we could do additional content with similar mood and theme.. to generate more curiosity." 

Dinesh Vijan presents Stree, a Maddock Films production in association with D2r films and Jio Studios. The horror comedy has been directed by Amar Kaushik and is set to release on 31st August 2018.  


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