British Council India launched first version of Mix the City India at Mumbai. Curated by British quartet Django Django, the interactive digital platform features original musical renditions from 12 famous musicians from Mumbai recorded at celebrated location across the city.
The app lets users piece together their own soundtrack and music video using the unique sounds of these musicians. Designed by award-winning British start-ups, Mix the City Mumbai combines British digital innovation and contemporary Indian Culture and provides a platform to share the sounds of Mumbai with the world. Sivamani, Louis Banks and Taufiq Qureshi are some of the artists who are part of this initiative.
Mix the City India will have four versions: Delhi; Kolkata; Mumbai; Chennai. The four versions for India will aim to showcase the diversity of sound, music and cultural influences in each city. Each region will have 12 musicians (48 musicians in all) who will record 24 samples (two loops per musician) that will be compiled into a shareable 4-minute YouTube track that will sit on the main Mix the City website.
Alan Gemmell, OBE Director India, British Council, said, “Mix the City Mumbai is a brilliant way to celebrate the UK-India relationship, connect young people in both countries and, inspire the next generation to build the relationship for the next 70 years.
Mix the City Mumbai brings 12 incredible Indian musicians to phones and tablets across Britain and India and let's people create and share their own Mumbai music video! This world-class digital and cultural innovation means that a global audience will be able to see, hear and share the amazing Mumbai music scene and the beauty of the city - making everyone a little bit of a Mumbaikar on their mobile!”