Tinder, the world’s most popular app for meeting new people along with music producer Ritviz and production house Jugaad Motion Pictures (most famous for Prateek Kuhad’s Cold/Mess and Ritviz’s Liggi music video) will drop a Pride anthem and accompanying music video in celebration of the LGBTQIA+ community and Pride month.
Tinder believes that everyone deserves the chance to be seen for who they are, meet someone new and do so as their authentic selves. As we know, the world’s largest and most important Pride parades have been postponed due to COVID, and everything looks and feels different this year. In the absence of any IRL Pride meetings, parades, meetups, or events, Tinder is committed to rallying virtual social solidarity, support, and bringing people together digitally when so many of us are feeling lonely and isolated.
In the words of Ritviz and Jugaad Motion Pictures: “It’s an anthem for love. We are celebrating love in lockdown. We feel, seek, hear, smell love all the time. Whether you have a partner or not. Whether you live with family or by yourself. Whether you are falling in love or out of love. Whether you love her/him/them or yourself. We are celebrating love. Even in these times. This anthem and music video represents how we’re still here for one another. The ways of letting each other know - hey, I’m here, I see you and I stand up for you.”
So, this is it, #TakeToYourScreens, because here comes the Pride. The music video comprises no actors and only members of the community, shot with strict adherence to local social distancing rules and regulations.