Siddhant Samachar

Viacom18 Consumer Products launches Roadies Bottomwear for rough & tough youth in association with Beevee

June 30, 2017

Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to collaborate with the clothing brand, Beevee to launch Roadies Bottomwear. In order to connect with the youth of today, Roadies Bottomwear by Beevee will provide its consumers with the opportunity to actually experience the brand and get into the Roadie spirit with a wide range of rugged clothing with an urban feel to it. Roadies is one of the longest running reality TV shows in India and Roadies Bottomwear will be inspired by the rough and tough look sported by the participants and gang leaders in MTV Roadies Rising.


Believing in the importance of dressing right for the right occasion, Roadies Bottomwear by Beevee will cater to the needs of the youth of today who are fitness conscious, spontaneous, adventurous and always on the go. Like the name suggests, products offered in this range are cargo pants, three-fourths, joggers, and convertible pants and trousers. This is the kind of bottomwear that makes one most comfortable while gymming or indulging in outdoor activities.


With a focus on those who lead an active lifestyle the clothes in the range comprise of cargos, knits and denims. From active-wear while working out, denims and indigo knits for comfort while indulging in physical activities and durable and versatile cargos to conquer the great outdoors, the Roadies bottomwear range has it all. Roadies Bottomwear by Viacom18 Consumer Products and Beevee will be launched with Roadie and Youth icon, Varun Sood walking down the ramp as the show-stopper.


Commenting on the association with Beevee, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions, Viacom18 said, “Viacom18 Consumer Products has an extensive bouquet of consumer products for the youth. Our products under brand MTV range across apparel, fashion accessories, footwear, tech accessories, personal care & hospitality & Roadies products range across apparel, watches, sunglasses, innerwear, bags and now bottomwear. This association with Beevee for the launch of Roadies Bottomwear will let our consumers experience Roadies in all its glory. The products are super comfortable and have been created keeping in mind the needs of the youngsters of today who especially enjoy being outdoors.”


On being the show- stopper for Roadies Bottomwear for Beevee, Roadie and MTV VJ Varun Sood said, “Having been a part of Roadies I personally connect a lot with the brand. I am extemely excited to be part of this launch. The entire Roadies bottomwear collection is amazing. And for a guy like me who enjoys sports and adventure, it’s the perfect fit!”


Speaking about the collection, Sanjay Shah, Managing Head, Beevee said, “It brings us immense pleasure to announce our collaboration with Roadies for bottom wear by Beevee, thinking of roadies the first thing that comes to our mind is connecting to millions of youth which connects to latest fashion. We look forward to create the latest trend for an ever young community.”


Roadies Bottomwear by Viacom18 Consumer Products and Beevee will be launched on 29th June and will soon be available across India in select stores. The products, which comprise of cargos, knits and denims are priced between Rs. 1399 - 2199 and above for a pair of pants.


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