Launches CULT CARES safety protocol
Cult.fit opened 25 centres in September with its Cult CARES safety protocol, decides to reopen multiple cities post positive feedback from members
More centres will be resuming operations from 5th October with the new stringent safety protocol- Cult CARES- in place
Cult CARES, the safety protocol introduced by the fitness chain, highlights its main upgradations:
C - Controlled access
A - Allotted workstations with sanitised equipment
R - Replacing common touch-points with touchless set-ups
E - Extensive Sanitisation
S - Social Distancing at all times
After a long break due to lockdown measures announced by the government following the COVID-19 outbreak, Cult.fit, the fitness centres run by Cure.fit, will be reopening its doors in multiple cities. Cult re-opened 25 centres in September in Bangalore, Hyderabad and Gurgaon, with the objective of implementing safety protocol “Cult CARES” and gauging the response from members and on ground teams. Having received positive feedback and confidence from members; starting from 5th October, Cult.fit will be reopening more centres across Bengaluru, Delhi, Chennai, Gurgaon and Hyderabad and also Fitness First Centres in Delhi-NCR.
Existing and new users in these cities can resume or purchase Cult.fit subscriptions and attend fitness classes at the centres. Cult.fit has also opened up centres in 12 other cities - Vizag, Ahmedabad, Mangalore, Jaipur, Coimbatore, Indore, Chandigarh, Jammu, Mysore, Ludhiana and Amritsar.
The centres, which were shut down on March 13th following the government-issued lockdown, will mandatorily follow the strict safety measures to accommodate for public health and safety.
While in lockdown, which necessitated the shut-down of fitness centres, Cure.fit shifted all of its classes online and extended unlimited ‘pause days’ to its members, allowing them to put their paid subscriptions on hold until they could go back to the centres. The company also extended complimentary Cult.live subscriptions, which was introduced on the Cure.fit app to facilitate live home workouts in similar formats to those at the centres along with exclusive celebrity-guided masterclasses conducted by the likes of Mandira Bedi, Remo D’Souza, Yasmin Karachiwala, PV Sindhu, Mary Kom, Jonty Rhodes, Bret Lee and many others.
The live classes will continue virtually even after centres reopen. Members in the cities mentioned may resume their Cult.fit subscriptions and utilise the remaining days in the pack to work out at the centres. New users can also purchase subscription packs for the centres. However, Cure.fit will also continue to extend ‘pause’ days so that customers can return when they feel comfortable.
Commenting on the reopening of Cult.fit, Naresh Krishnaswamy, Growth & Marketing Head, Cure.Fit, said: “As Bharat unlocks and we ease back into our routines, we also need to remember that the world we are re-entering is not the same anymore. The ‘new normal’ needs a fresh set of rules in the interest of public health and our collective safety. We want people to come back and enjoy working out together at Cult.fit but this also needs to be done responsibly. Hence, the Cult CARES protocol has been constructed keeping our members, employees, and government-issued directives in mind. We will also be opening up more centres in new and existing cities in a phased manner and allow more customers to get back on their fitness journeys.”
To offer more insights into the reopening of Cult.fit and discuss the way forward, Cure.fit will be hosting a Live session with Naresh on our LinkedIn page on October 6th between 11:00AM to 11:30AM.