DISCOVERY’S INTO THE WILD WITH BEAR GRYLLS & AKSHAY KUMAR CREATES HISTORY


~ Emerges as the most watched TV show of the year in the infotainment genre ~

~ Second most watched ever in the history of infotainment genre ~


Discovery India’s original IP - Into The Wild with Bear Grylls continues to create history on TV charts in India. The journey started with a special edition of Man Vs Wild with Bear Grylls & PM Modi which was billed as the TV event of the year. Into The Wild with Bear Grylls and Superstar Rajinikanth, followed next and premiered earlier this year, generating record TV ratings and viewership for the brand new franchise at the time of premiere, creating immense buzz in India and other markets. And now, the latest episode of Into The Wild, featuring Akshay Kumar has yet again created a new record for being the most watched show in the genre this year and at the same time emerging as the second most watched TV show in the history of the infotainment genre.


Here are the ratings highlights of original airing at 8:00 pm on September 14 on 12 Discovery Network channels.


= 2nd highest rated show in the infotainment genre (Discovery Channel): 24 lakh impressions


*Source: BARC India|TG:2+ India (U+R) |Period:Wk 37’2020|Impressions


= 1.1 crore people watched the premiere on Discovery Network channels


*Source: BARC India|TG:All2+|Market:India(U+R)|Period:Wk 37’2020|Cumulative Reach


= 2.6 crore people watched the show in the first week across Discovery Network channels (Original + Repeats)


*Source: BARC India|TG:All2+|Market:India(U+R)|Period:Wk 37|Cumulative Reach


= Discovery Network had 90% slot share in infotainment genre during the time of premiere. Discovery channel accounted for 79% channel share during the premiere time


*Source: BARC India|TG:2+ |Market:India U+R|14th Sept’20: 8pm-9pm |Channel Share%


Digital premiere


The enthusiasm reflected on Discovery Plus app as well with Into The Wild with Bear Grylls and Akshay Kumar emerging as the most watched show on the app till date. The show also generated 1.7 times more time spent per viewer as compared to other shows on the platform. Over the launch weekend, Discovery Plus was the #1 trending app on the Indian Google Play Store and the #2 Entertainment app on Apple App Store. Discovery Plus also crossed 5Mn+ milestone on the Play Store as it also maintained its strong growth since launch in March 2020.