JK TYRE LAUNCHES SMART RANGE OF TYRES ON AMAZON.IN

Aims to ensure safety of customers through contactless delivery of tyres

New Delhi - In line with its customer first philosophy, JK Tyre & Industries Ltd - Indian tyre industry major and pioneer of radial tyre technology, has associated with the leading online marketplace – Amazon.in. The association aims to serve the buyers in the era of contactless purchase. Customers can avail doorstep delivery of JK Tyre’s entire range of premium tyres leveraging the seamless connectivity offered by Amazon India’s widespread network.


This association commenced from August 1, 2020, and has allowed the customers of JK Tyre to get access to entire range of premium tyres from the comfort of their homes. Selection on Amazon.in includes marquee products from JK Tyres for both passenger vehicles and two wheelers.

The company also participated in Amazon Prime Day from 6-7th August and registered significant sales.


Commenting on the association, Mr. Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries said, “At JK Tyre, we are always mindful of the preference of our customers. In the altered normal, customers have become more inclined towards e-commerce due to its contact-free nature, from payment to procurement. Our association with Amazon India is a concerted effort to deliver the buyer community a seamless purchasing experience while simultaneously ensuring their safety. We are optimistic that this association would further strengthen JK Tyre’s brand connect and enhance our market presence. We look forward to a long & fruitful association with Amazon India.”


Ms. Shalini Puchalapalli, Director – Category Management, Amazon India said, “JK Tyre is a trusted brand, providing customers with great quality tyres since decades. We’re excited to offer their premium range of tyres for customers on Amazon.in. With this launch, we continue to build a strong portfolio in the automotive category, providing customers with a vast selection and a safe shopping experience.”


Amidst the ongoing disruption in the retail industry, virtual is the new way for brands to stay connected with their customers. Thus, this strategic association between JK Tyre and Amazon India has enabled the buyers to choose the products from JK Tyre without putting their safety and wellbeing at risk.

The customers just need to visit www.amazon.in and search for JK Tyre.


JK Tyre and Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is one of India’s foremost tyre manufacturers and is also amongst the top 25 manufacturers in the world.


Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. In 2019, the Company achieved a remarkable feat by entering the coveted Limca Book of Records with the country’s largest off-the-road tyre - VEM 045.The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers.


JK Tyre’s unwavering commitment towards innovation is reflected through the concerted efforts at its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence - in Mysore. The Centre houses some of the world’s finest technologies and techniques, thereby, adding to the larger efforts of the Company to put India on the global innovation map. The Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI) - which fulfils need for globally competitive technologies for tyres and polymers and the JK Tyre Tech Centre, a hub for new product development catering to current and emerging needs of customers.


JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) by offering TREEL Sensors, which monitors the tyre’s vital statistics, including pressure and temperature. Keeping its commitment to grow the radial market, through technological innovation and new product introduction, it has rolled out its 20 millionth Truck/Bus Radial tyre in May becoming the First and the only Indian company to achieve this milestone.


A global force, JK Tyre is present in 105 countries with over 180 Global distributors. The Company has 12 globally-benchmarked ‘sustainable’ manufacturing facilities - 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 500+ dedicated Brand shops called as Steel Wheels and Xpress Wheels. JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena.


It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2019 for the seventh consecutive year. Additionally, JK Tyre was featured among India’s Best Companies to Work For in 2019 by Great Place to Work®.

JK Tyre recently was awarded the most coveted Safety award in the world -the Sword of Honour for Safety across its plants by the British Safety Council, UK.

SIDDHANT sAMACHAR

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