Manish Malhotra Haute Couture Makeup by MyGlamm launches new campaign and collection - 2020 Celebration Edit, to celebrate its first anniversary
Mumbai - This January, fashion designer Manish Malhotra and European beauty brand MyGlamm celebrate the 1st Anniversary of Manish Malhotra Beauty by MyGlamm.
Manish Malhotra Beauty by MyGlamm has quickly established itself as the number one premium makeup brand in India with 200 retail locations across 50 cities in India and online orders delivered to over 1000 cities in India. In 2020, Manish Malhotra Makeup by MyGlamm expects to become the first brand to cross the Rs 100cr number in less than two years of launch.
In January 2019, couturier to the stars, Manish Malhotra, became the first Indian designer to introduce a complete range of beauty & colour cosmetics with his exclusive, luxurious makeup line co-created with European beauty brand, MyGlamm. A first for both brands at the time, the collection launched uber-luxe eye palettes, lip glosses, lipsticks, nail lacquers, blushes and highlighters with MyGlamm, as part of an exclusive collaboration. This year, they have expanded the already extensive Manish Malhotra Beauty by MyGlamm line by doubling in size, growing to 100+ SKU’s.
And to celebrate their first anniversary, they unveiled 2020 Celebration Edit, a new collection of Manish Malhotra Haute Couture Makeup by MyGlamm. This new collection is designed to celebrate not just special occasions but also the little joys of life.
The label and the couturier have also unveiled their new campaign, with Mira Kapoor, Tahira Kashyap, Ananya Birla, Aishwarya Desai, Medha Rana, Aishwarya Sushmita, Priyanka Kapadia and Anjali Lama as the faces of the campaign to depict beauty is for everyone. There are no stereotypes, there is just that beautiful YOU, who we celebrate every day.
The 2020 Celebration Edit will introduce five new products—innovative, multitasking lip/eye/cheek metallic chalks, glitter eyeliners, liquid matte lipsticks, black mascara & gold mascara topcoat, and a face & body highlighter.
For bold and sexy eyes, the brand will be launching two new extensions to their bestselling 9-in-1 shimmering eye shadow palettes that will be perfect for creating day to night looks.
Kicking off the celebrations were couturier Manish Malhotra, Darpan Sanghvi, Managing Director, MyGlamm and Malaika Mahtaney, Chief Marketing Officer, MyGlamm.
Speaking on the collaboration Manish Malhotra, says, “Makeup for me is a celebration of your own style. I wanted this campaign to reflect my world, and include people from all walks of life, where the one unifying thread is that each of these women have their own unique reasons to celebrate. You don’t need to be the stereotypical beauty image that you see in magazines and hoardings – Manish Malhotra Beauty celebrates being yourself. And in my opinion, it’s the best kind of celebration!” On the occasion of their first anniversary, Malaika Mahtaney, Chief Marketing Officer, MyGlamm says, “We are excited as we continue to evolve and bring to life Manish Malhotra’s vision of beauty to his many fans across the country.
We wanted to celebrate beauty without defining it or limiting it to a stereotype. Our campaign is a celebration of every woman who is her own beauty. We are proud of what we have created. This year, we have doubled the collection bringing products that India has never seen before, encouraging the MyGlamm woman to 'live glamorous' every day.”
The Manish Malhotra 2020 Celebration Edit is exclusively available on www.myglamm.com, Manish Malhotra Flagship Stores, MyGlamm retail outlets as well as at Shoppers Stop outlets across India.
With lipsticks starting at Rs 950 and eyeshadow palettes at Rs 1850, Manish Malhotra Beauty by MyGlamm has become the product of choice for consumers in the premium segment.